The United States is the main market for China's energy-saving lamps and lanterns. With the continuous improvement of the production capacity and production level of Chinese enterprises, many companies have no longer been satisfied with working for American companies, long-term OEM OEMs, or re-exports through RTHK intermediaries. Trade, and start to fight for more profit in the marketing chain. Going out and entering the United States have been included in the action plan by some powerful, branded and far-sighted companies. Entering the United States is to capture the commanding heights of the world market. Entering the United States is like opening up markets in 50 countries. Because there are 50 states in the United States, each state has no less market demand and capacity than many small and medium-sized countries in the world.
To enter the United States, you must not understand your peers and competitors, and develop a market development strategy that suits your strengths.
There are many energy-efficient lighting manufacturers in the United States, but we should focus more on those companies identified by the US Environmental Protection Agency as EnergyStar. There are 260 energy star energy-saving lighting manufacturers in the United States, of which 99 are producing CFL energy-saving light bulbs, 123 are producing energy-saving lamps, and 56 are producing energy-saving EXIT export indicators. 2 (some companies have cross-category products). Some of these large enterprises have set up factories in China, and many small and medium-sized enterprises have not established direct cooperative relations with China, which is worthy of attention of Chinese companies.
The top ten energy-saving lighting companies in the United States are more representative. They can be divided into three categories: lamps, bulbs and featured bulbs/lamps. Some have a long history, some are world-renowned companies, some are listed companies, and some have strong energy-saving technology advantages.
First, a well-known enterprise of energy-saving lamps
The production enterprises of energy-saving lamps in the United States are mainly transformed from traditional large-scale lamps and lanterns enterprises. These enterprises are subsidiaries of large-scale listed enterprises. They quickly develop energy-saving lamps and lanterns products based on the brand, capital and technical strength on the basis of production and operation of original lamps. .
At present, the main energy-saving lighting companies and brands in the US market are:
1, ProgressLighting
ProgressLighting is a large-scale lighting manufacturer in the United States. It manufactures energy-saving and general-purpose lamps. It has more than 130 brand series and more than 5,000 lamps. It is the main lighting supplier (including energy-saving lamps) of HomeDepot (American Home Depot Large Building Chain Supermarket). The company has as many as 279 ENERGY STAR-labeled lighting products. In 2007, it won the ENERGY STAR Annual Partner Award and won the award for the Energy Light Fixture Competition for Tomorrow.
At present, ProgressLighting launches LED series energy-saving lamps called EverLume. The lamps are elegant in design, high in energy saving performance and diverse in style. They not only have recessed lamps, but also decorative wall lamps and chandeliers. They are the first lighting industry in the US to use LEDs as light sources. The complete range of home energy-saving lamps and lanterns is at the forefront of the energy-saving lamps market.
ProgressLighting is a subsidiary of HubbellLighting Lighting Company and is affiliated with Hubbell Inc. (NYSE: HUBB). The head office was established in 1888 and is dedicated to electrical communication products. After a long-term merger and acquisition, HubbellLighting currently has 16 lighting branches, of which Progresslighting is one of the largest and most famous branches, and has invested in China.
2, CooperLighting (Cooper)
CooperLighting is the largest indicator light in North America (such as EXIT export indicator) and embedded lighting manufacturers. It is also a large manufacturer of various types of lamps, and has many Energy Star energy-saving embedded lamps and indicator lights. At present, there are 19 lighting brand series under the name of CooperLighting. Among them, Portfolio is the largest lighting sales brand of Lowes (American large-scale building materials supermarket chain), and Halo is the embedded lighting brand of HomeDepot and Lowes.
CooperLighting successfully acquired the ioLighting luminaire company known for its LED luminaires in August 2007, marking its next leap in the energy-saving luminaire market.
CooperLighting is subordinate to Cooper Industries, Ltd. (NYSE: CBE). The head office was established in 1833 and is one of the oldest companies in the United States. Its industry is mainly focused on hardware. Cooper has Cooper (China) Co., Ltd., Cooper (Shanghai) Electronic Technology Co., Ltd. and Cooper Nike (Ningbo) Electric Co., Ltd. in China. Not only manufacturing, but also research and development.
3, LithoniaLighting (liangtong)
LithoniaLighting is a large-scale luminaire manufacturer in the United States. It has a history of more than 60 years of fluorescent lamp production and claims to be the world's largest manufacturer of fluorescent lamps. At present, the lamps produced are not limited to fluorescent products, but also produce various indoor and outdoor lighting fixtures. However, the production experience and technology of fluorescent lamps make them stand out in the production of energy-saving lamps in recent years, and their products are energy-saving in tomorrow's lamps. The luminaire design competition won awards in successive years. At present, it is the main energy-saving lighting supplier of Home Depot, and many products are provided by Chinese companies as OEMs.
LithoniaLighting was acquired by NationalService Industries, Inc. (NYSE: NSI) in 1969 and is currently a subsidiary of Acuity Brands Lighting Lighting Company, which is subordinate to Acuity Brands Inc. (NYSE: AYI). AcuityBrandsInc. was separated from the parent company NSI in 2001 and is mainly engaged in lighting and chemical products. AcuityBrandsLighting currently has 12 luminaires and related branches, of which Lithonia is the largest and most famous branch.
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