SK Planet launches mobile entertainment content with HD Dolby audio

21ic News SK Planet and Dolby Laboratories have announced that from March onwards, movies broadcast and downloaded on SK Planet's T store market will offer HD audio using Dolby® Digital PlusTM. T store is Korea's first and largest open mobile content market with more than 34,000 movies.

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SK Planet's T store consumers will be able to experience premium multi-channel surround sound movies on supported devices and enjoy content on mobile networks including LTE. This is the world's first video-on-demand service offered by mobile operators using Dolby Digital Plus.

Kihyun Jung, SK Planet's Chief Product Officer, said: "Where consumers want to have the best entertainment experience, sound is an integral part of it. Dolby has a long history of creating the best cinema and living room audio experience. History, now, we are working together to bring this superior sound experience to mobile consumers in Korea. High-definition content with high-quality audio allows us to provide quality service. By investing heavily in such areas, we hope to enhance T store, hoppin and MelOn are leaders in the content market and video services industry."

John Couling, senior vice president of electronic media at Dolby Laboratories, said: "Outstanding sound is very important for quality entertainment content. With audio using Dolby Digital Plus, SK Planet's T store movie will have a film director or sound effect. The exact same sound that designers are looking for. We are excited to work with market leaders like SK Planet who are committed to improving the best mobile sound experience."

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