Following the release of Xiaomi TV's 3s 60-inch new product in October, Xiaomi also unveiled a new generation of TV boxes - Xiaomi Box 3S, and continues to flex its muscles in the smart TV market.
As an upgraded product of the millet box 3, the millet box 3s has undergone six major upgrades, making the new product from hardware configuration to technical performance, and has achieved a comprehensive improvement over the previous generation of products. According to millet co-founder and Wang Xiao, head of Xiaomi TV, the six major upgrades are: the first artificial intelligence set-top box, chip processor upgrades to bring a more powerful decoding capabilities, HDMI interface upgrade to 2.0a support 4K HDR HD Image quality, running memory, and storage capacity are doubled to run smoother, content continues to expand to give users more choices, MiTouch infrared remote control designed specifically for the PatchWall puzzle wall system.
It is not difficult to see that the upgrade of the new millet box 3s is mainly divided into hardware, software and content.
The hardware as the basis of audio-visual products, millet box 3s compared to the previous generation of millet box 3 has been greatly improved. More than half of the upgrades took place in hardware this time, from chip processors to running memory and storage capacity, as well as to the HDMI interface, with no comprehensive upgrades and very powerful hardware features.
For example, the millet box 3s uses the Cortex-A53, quad-core, 64-bit 2.0GHz Amlogic S905X, with a Mali-450 3+2 core GPU, HDMI 2.0a, and support for HDR. It adopted the same processor as the U.S. version of the millet box listed in October of this year, and it has been certified by Google and Netflix.
The powerful hardware configuration of the millet box 3S ensures that users can enjoy the fluency and superb audio and video experience while watching Internet TV. In addition, the MiTouch infrared touch remote control designed specifically for the PatchWall puzzle wall system is also a great highlight. With one touch of the touch key, you can quickly scroll through the content, and slide the left and right touch keys to achieve the same rapidity as the touch screen of a mobile phone. Sliding is really fast and efficient.
No matter how good the hardware is, you have to look at content resources. Millet Box 3S also has richer and more diverse video resources than before. Through it, users can share the massive content under the millet content ecosystem like Millet TV 3S. As soon as the millet box 3s was born, the iQiyi, Tencent Video, Youku, and Sohu videos were introduced, and the content was 1.8 times that of six months ago (data as of September 26, 2016). In addition, sports, movies, documentaries, etc. have also achieved rapid development. La Liga, Bundesliga, Russia Super, NFL, CBA, and other popular professional events, open the box to watch the millet. In addition, Xiaomi TV and Xiaomi Box accessed hundreds of video website content through the licensee's side. The content is diversified, which not only meets the needs of the public, but also takes into account the personalized taste of the user.
But I think that the most outstanding upgrade of the 3S box is not hardware, nor is it content expansion, but software, that is, the artificial intelligence system that Wang Chuan said: understand content and understand users.
Millet Box 3s is equipped with Xiaomi’s latest PatchWall puzzle wall artificial intelligence system. This system uses exquisite magazine typesetting and unlimited scrolling of content waterfalls. It also applies the deep learning technology of “Mi Brain†for the first time. Mark a movie with 80,000 tags. At the same time, you can learn about the film critics and short reviews, and then delineate a variety of interesting video classifications, and continue to learn the user's habits, for you to make accurate content recommendations.
When the content of the platform becomes more and more abundant, the content suitable for the user is overwhelmed by massive information, and users will inevitably encounter difficulties in selection. Millet Box 3S uses deep learning and big data technology to comprehensively understand and understand user behaviors and preferences on the basis of comprehensive “reading†videos and videos, and accurately pushes user-friendly content to users. Users can quickly find their favorite content, save time for selecting programs, and the user experience has also been greatly improved.
For the breakthrough of the millet box 3S in artificial intelligence, Xiaomi co-founder and Wang Chuan, head of Xiaomi TV, are also very proud. He said: “Millet, as a pioneer and leader in the box category, has released millet since 2012. Boxes 1, 2, and 3 were even more frequent this year. They released an enhanced version of the millet box 3 at the beginning of the year and a MiBox on the US market in October. Our iteration speed is accelerating. This time, the millet box 3s will bring even more profound results. The change will drive the entire television industry to an era of artificial intelligence."
In terms of price, the millet box 3S did not increase its price due to the upgrade, and it remained the same as the millet box 3 of the previous generation. It was still 299 yuan and was very close to the people. It is reported that the new product will be sold on the four platforms of Xiaomi Mall, Tmall, Jingdong and Xiaomizhijia on Nov. 22.
Xiaomi also released another new high-performance product - Xiaomi Box 3c. The configuration of the millet box 3c and the millet box 3 is exactly the same: a 2GHz 64-bit quad-core processor S905 (Cortex-A53), 1GB DDR3 dual-channel memory, and 4GB eMMC5.0 high-speed flash memory. With HDMI 2.0 support, it supports true 4K decoding output. And on this basis, the millet box 3c is also upgraded to the PatchWall puzzle wall artificial intelligence system, and its pricing is a whole 100 yuan cheaper than the millet box 3, for only 199 yuan, flagship ultimate cost-effective, the goal is to universalize the market.
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