What do you think of the flagship car of Lexus s face and lining?

2017, summer, Shanghai.

If the situation is not enough, the typhoon season is really not suitable for flying to Shanghai. However, Lexus chose to hold a product design exchange meeting for the new generation of LS and new LC models to be launched in China at this time, as if to show everyone even the competition between luxury brands, such as squally competition, Lexus Still fearlessly, the sharp and creative ideas of mavericks continue to the end. Even Akio Toyoda said: "Lexus must start the path of evolution, and emotions will be the most important element of the brand."

"People live this world, some become faces, some become linings, all of which are caused by the times." Nowadays, to live in China in a decent way, face is obviously more important than Lizi, at least facing "this very young market in China." Visual communication is the most important when consumers pay less attention to quality and performance. Especially in the first encounter, people are always used to judge the appearance.” Nissan’s chief creative officer Nakamura Shiro once worked in an event. Said.

This is like a discussion about the styling between the new 5 Series and the new E. Consumers always decide in the most intuitive way who is the most worthwhile to buy. As for the car to open well, it is a good thing to open. The uniqueness of the Chinese auto market and the demand for car purchases put the face in the supreme position. Even if the Lexus brand is not inferior to ABB, it is subjectively ranked. It always wanders outside the top three. So how to highlight its product strength, design will play a crucial part.

As the facade of Lexus, the flagship LS series embodies the brand's essence in quality, technology, performance and attitude. However, in the face of increasingly cruel market competition, the LS series has been updated and replaced, and the answer to how to change, which direction to change, and how to become so that Toyota Akio is satisfied is enough. Year's time.

Then, after 10 years, the answers we have come up with will make everyone happy! ? This problem may still take a while to know. However, the new generation of LS in the appearance design really gives us a feeling of bright, not only "completely" retains the design elements of the LF-FC concept car, but also takes advantage of the advantages of the GA-L platform. The division provides more room to play.

Although the change has already begun with the use of the spindle-type front grille on the new GS, it is not uncommon for a Japanese company to change and make aggressive changes. Of course, today's consumers' tastes are getting heavier and heavier, and it's not going to make a fuss about changing styles. Since it is a new generation, it is necessary to come up with different tonality, different creative power to create a product full of personality and highlighting the brand attributes.

Especially in the face of the world's most difficult Chinese consumers, Lexus is clearly more unable to neglect. Therefore, in addition to the radical appearance, the interior design incorporates many elements of China and Japan. For example, the introductory line design of the center console is inspired by the guzheng, the use of the "cutting" glass processing technology and the integration into the car interior, the Japanese traditional origami art door trim, etc. These are the artistic sense that Lexus is trying to create and create.

On one side is the avant-garde radical appearance, and on the other hand is the interior that highlights the craftsman's heart. Lexus fully integrates the commonality of face and lining on LS, and the purpose is naturally to find a sky of its own among the top luxury models. .

In 2016, Lexus sold more than 100,000 units in China for the first time, and the good sales environment for dealers is also conducive to higher sales in the Chinese market in the future. However, in the luxury world monopolized by ABB, whether the subversion of Lexus alone with LS is really what it wants! ?

After all, compared to ABB, Lexus is not an order of magnitude in terms of brand influence or total sales. Moreover, after entering 2017, the performance in the US market is bleak, and the problem that Lexus needs to solve seems to be bleak. Already shifted to the layout of the product strategy in design, the evolution of the entire brand has just begun.