Talking about the blind spots of supervision of LED outdoor display

According to the relevant requirements of the "Administrative Regulations on the Registration of Outdoor Advertisements", the publication of an advertisement for an electronic display device outdoors requires an administrative license for the "Outdoor Advertising Registration Certificate". In view of the characteristics of LED screens that are different from traditional outdoor advertising, the industry and commerce department should actively explore scientific supervision methods and strengthen administrative guidance to promote the healthy and stable development of outdoor LED screen advertising from disorder to order, from quantity to high quality. However, from the current point of view, there are still many problems in these aspects of supervision. Some people say that there are many difficulties in management, so where are the key issues, and where are the difficulties?

There are regulatory blind spots:

At present, the industry and commerce department has only managed the content published by the large-scale device set by the advertising operator or publisher, but the content posted on the electronic display screen set by the operator has not been supervised in place, and is facing a lack of management. risks of. At present, there are still many small LED display advertisements without the "Outdoor Advertising Registration Certificate".

Difficulties in law enforcement:

The LED screen can easily publish or adjust the advertisement content at any time, and the screen continuously scrolls when the advertisement is played, which makes it difficult for law enforcement inspection, especially when illegal advertisements are found, it is difficult to obtain evidence. Even if an advertisement that violates the law is made, the parties can quickly delete it, which naturally brings certain difficulties to law enforcement forensics.

Strengthen collaboration and joint supervision:

The management of LED display advertising involves a wide range and a wide range. It is necessary to strengthen communication and coordination with urban management, news, construction, planning and other departments, establish a working mechanism that closely cooperates and co-manages, and adopt leadership supervision, mass supervision and public opinion supervision. Combined approach, implement effective supervision. Based on the improvement and expansion of advertising monitoring, with the implementation of notifications and notifications as the main line, with the focus on strengthening industry self-discipline, with the promotion of joint supervision of departments as the guarantee, gradually establish a new model of standardized, three-dimensional and comprehensive LED display advertising supervision.