The LED lighting explosion point is approaching the market competition

It is estimated that the output value of the global lighting market will reach 70 billion US dollars in 2010. In 2014, the output value of the lighting market will reach 100 billion US dollars, and more than half of them will be in the LED lighting market. The market of 50 billion US dollars will make the lighting surpass all other high-brightness LEDs. Application, become the largest application category of LED.

He Zaihua, a senior researcher at China Investment Consulting, pointed out that although there is a huge market temptation, there are still more or less problems in the LED lighting market. The maturity of technology and products is not enough. Without brand support, most manufacturers do not have clear brand positioning. It is drifting with the flow. Even if the export commodities are not a minority, domestic enterprises still lack the market's right to speak. They are enlarged to the entire LED industry. Standards, intellectual property rights, product competitiveness, and channels are all chains that hinder the development of domestic products. As the market gradually moves toward the market. Mature, brand differences will exceed market quality impacts.

EU Japan's phasing out of incandescent lamps in 2012 will drive the rapid growth of LED lighting demand, while LED lighting efficiency will increase rapidly. With the upgrade of technology, the price space will be compressed, the price of chips will fall, the price of products will drop sharply, and the market sales will inevitably be affected. The transmission of price volatility is climbing. According to the pace of development of the market, the LED lighting industry is at a flashpoint in the growth stage. Although China has a strong roots and is the world's largest lighting country and lighting producer, it is mainly concentrated in low-end products, and profits are harvested. Not rich.

Zhang Yulin, research director of China Investment Consulting, pointed out that for Chinese companies, this explosion is both a challenge and an opportunity. It is inevitable to go through a round of market baptism. Whether it is price war or brand war, foreign companies will produce domestic competition. The major impact will accelerate the adjustment of China's industrial structure to a certain extent. With the development of local industries, industrial clusters will show advantages, which will greatly enhance industrial competitiveness and regional competitiveness.

According to the “2010-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Forecast Report” released by China Investment Consulting, there are more than 400 lighting dealers in Hefei, many of which will retail some LED lights and other products. Lack of brand awareness; currently there are more than 30 merchants operating LED lighting products in Tianjin market, but there are only 7 merchants specializing in LED lighting. However, a number of industrial bases that emerged later, including Dalian and Shenzhen, competed for the “China Lighting Capital” in Zhongshan Ancient Town, and the competitive situation became increasingly fierce.

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