Mate S is priced at 4,199 yuan Huawei challenges the higher end market

In September 2015, Huawei undoubtedly became one of the focuses of global attention. From Berlin to Hangzhou, Huawei's new flagship product MateS has been released overseas and domestically. With its unique extreme industrial design and groundbreaking human-computer interaction, Huawei MateS has given the flagship new definition. This will undoubtedly bring a strong shock to the entire mobile phone industry, the market and even consumers. In addition, the final version of the domestic version of MateS 4199 yuan also caused a lot of discussion, why Huawei has so boldly given the current environment so shocked.

For this, Huawei's consumer business CMO Yang Lan and Huawei's consumer business mobile phone product line president He Gang, gave Huawei some considerations for the current mobile phone industry and market development and pattern.

In today's mobile phone homogenization market, it is hard to find a way out. Under the influence of the experience-oriented environmental concept, major manufacturers pay attention to the comprehensive strength of their products and bring the ultimate use experience to users, thus achieving differentiation to win market and consumer recognition. This is exactly what Huawei thought at the beginning of its insistence on shifting from “sea tactics” to “boutique strategies”.

The release of MateS this time is also a brand new flagship product that was born after the boutique strategy. In terms of products, Huawei hopes to achieve products that can truly meet the needs of consumers through exquisite craftsmanship and excellent touch technology, and this idea has also received good reviews from previous products. For this reason, Huawei MateS launched an attempt to enter the higher end market based on the success of Huawei Mate7 and Huawei P8. Different from Huawei Mate7 high-end business and Huawei P8 high-end fashion positioning, Huawei MateS is more focused on high-end light business. The crowd and a number of technological innovations have been carried out based on the target users.

Attempts to innovate and apply this As stated earlier, Huawei MateS redefines the flagship. As for the price of 4,199 yuan, it is not the result of Huawei's "shooting the brain."

Previously, Mate7, which is dominated by big screens, has been widely loved by consumers and has a good reputation. At that time, Mate7 was Huawei's first product with a price of more than 3,000 yuan, but in fact the market premium has reached 4,300 yuan or more. It can be seen that Mate7 has gained market recognition for Huawei products. As of now, sales have reached 6 million units and are still selling well. At the same time, Mate7 Monarch Edition, at that time also reached a price range of 4,000 yuan, the overall sales also performed well.

The same is true for the P8 listed this year, which has achieved a good market response. The current sales volume far exceeds expectations, and it is still in a hot sale. It can be seen that as far as consumers are concerned, the concern about product prices is far less than the product experience itself, so the big screen mobile phone P8 with a good experience can deliver this transcript in a short time, which also shows that the price is not blocked. The absolute barrier to the development of domestic mobile phone brands. Subsequently, Huawei released the P8max, the 6.8-inch giant screen triggered the shock of the whole industry. As a fashion business big-screen mobile phone, P8max opened up a new market segment of Huawei's high-end smart phone field, and according to the latest Sanno in the market. In the market express, P8max became the fastest-growing model in the domestic market.

He Gang said: "Huawei Mate7 and P8 have achieved staged success in the high-end flagship mobile phone field, which gives us confidence to move to a higher-end market. Huawei does not want to cover all consumers with only one mobile phone like Apple. The demand, we think this is not enough, because the standards of mobile phones for people of different ages and different occupations are different. We need to do different levels of products to meet the needs of different consumers. But we will not be like Samsung. In that way, there are many different products in each stall, we hope to focus on and realize our boutique strategy. Every product in each stall is a boutique, which makes our products popular with different consumers. ""

It can be seen that Huawei hopes to bring excellent experience to users with better products, and MateS, He Gang also showed that people who have used this mobile phone will be satisfied, and can satisfy the confidence of purchasing MateS users with the price expectation of 4199 yuan. .

On the other hand, in addition to “people-oriented”, Huawei has also adopted a more resounding way to reach the market with consumers, and it is presented to consumers by focusing on communication with consumers. This is also why Mate7 will have "Jazz Life" and P8 will have a very temperamental product image like "Water Year", and through this dialogue with consumers, consumers will gradually enter the consumer from recognition to recognition. heart.

Looking back at the newly released MateS, exquisite ID design, 2.5D curved screen, Kirin 935 processor, etc., Huawei's product power has made many users think that it is comparable to Apple and Samsung, and sapphire glass, The knuckles 2.0, the press fingerprint recognition 2.0, and the pressure-sensitive screens released by leading industries are leading a big step in technology. Based on the success of the two flagship products P8 and Mate7, Huawei MateS continues to focus on consumers, respecting the value of experience and moving to the higher end market. With a number of technological innovations and product application experiences, Huawei has taken the lead in other domestic mobile phone brands. The 4000+ club, which belongs to high-end products, became the first brand in China's mobile phone market to challenge Samsung and Apple with action. In terms of product temperament, Huawei MateS is still given the "humanity" tonality, with a "jazz life · Tairan" for the high-end light business people to open different realms of life, with a calm attitude of life, the pursuit of spiritual fit, perfect Show your heart and taste, and then realize "see the world, see all beings, see yourself."

In this regard, Yang Lan said that every marketing strategy and marketing promotion we make will definitely be considered by consumers. It is the value of Huawei MateS dedication to consumers. When you have this "just good" product, it is not through the muscles of the show but through the humanities to bring you the psychological feelings, this is the calm.

It is understood that in the near future, Huawei's goal is directed at Android TOP1. With independent research and development institutions in product development, and many outstanding research and development results, I believe that it will be realized in the near future. For the overall mobile phone market, Huawei is not satisfied with the status quo, and will continue to strive to create each product and continue the quality strategy. Therefore, we have reason to believe that Huawei’s “going the best” route will continue to drive its upward climb. While continuing to deepen the market, it will also affect more domestic mobile phone brands in the future and drive Chinese mobile phone brands out. A new road to ascent.

Introduction

SCOTECH manufactures a full range of amorphous metal transformers, the core is made of amorphous metal with thickness 0.025mm which result in lower eddy current losses than CRGO core transformer, the core loss is around 70-80% of the regular CRGO core transformer, they are low loss energy saving transformers and environment friendly.

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