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In 2017, domestic sales of new energy vehicles reached 777,000 units, marking a market share of 2.7%. The total number of electric vehicles on the road exceeded 1.53 million, signaling the beginning of economies of scale in the industry. As the sector matured, both domestic and international automakers started to focus more on developing dedicated platforms for electric vehicles.
At the same time, the introduction of China’s dual-credit policy pushed automakers to accelerate their investments in new energy vehicle models. This led to increased attention on platform development, as companies sought to reduce manufacturing costs through standardized designs. By using different platforms, manufacturers could cater to various market segments while maintaining efficiency.
Currently, major domestic models are focusing on pure electric vehicle platforms, while foreign brands like Mercedes-Benz with its EVA platform, Volkswagen with MEB, BMW with LifeDrive, and Toyota with TNGA are also adapting to meet diverse consumer needs. Domestic brands such as Beijing New Energy, Geely, and Jianghuai have also launched their own electric platforms, reflecting the growing competition in the sector.
With so many players entering the space, it's natural to ask which brands will stand out and which may face challenges. Let's take a closer look at some of the key platforms driving this transformation:
1. **Volkswagen MEB Platform**
Unlike traditional modular platforms like MQB or MLB, the MEB platform is specifically designed for electric vehicles. It supports batteries of varying capacities and is compatible with cylindrical, square, and soft-pack battery types without compromising system integration. This platform will be used for 50 pure electric and 30 plug-in hybrid models from Volkswagen.
2. **Mercedes-Benz EVA Platform**
The EVA platform supports rear-wheel and four-wheel drive configurations, as well as adaptive suspension and torque vector control. It is set to power four new all-electric SUV models, targeting the growing demand for premium electric vehicles.
3. **Toyota TNGA Platform**
Toyota has shifted its strategy toward electrification, leveraging the TNGA platform to develop hybrid, plug-in hybrid, pure electric, and fuel cell vehicles. This flexible approach allows the company to adapt quickly to changing market conditions.
4. **BMW LifeDrive Platform**
Designed exclusively for electric vehicles, the LifeDrive platform has been instrumental in the success of BMW’s i-series models. In 2018, the company planned to launch 40 new energy vehicles across the BMW and Mini brands using this platform.
5. **Ford Motor**
Ford is gradually building a comprehensive range of electric vehicles. It is enhancing the compatibility and cost-effectiveness of its production lines based on traditional platforms. Recently, it introduced plug-in hybrid models like the Mondeo Energi and C-MAX Energi, with plans to launch 13 new models in the near future.
6. **Geely PMA Platform**
Geely’s PMA platform is tailored for pure electric vehicles, covering a wide range of models from mid-low to high-end segments. The platform includes lead-acid electric models that target A+/B-class crossover SUVs, sedans, and coupes, with plans to expand into European and American markets.
7. **Jianghuai 432 Platform**
Jianghuai has developed a new compact car platform called “432,†which supports multiple powertrain options, including gasoline, plug-in, and fully electric systems. It covers a variety of body types, such as MPVs, SUVs, and sedans, offering flexibility in product design.
8. **Beijing New Energy (BAIC)**
BAIC New Energy has adopted an open and shared strategy, making its existing platforms such as EH, EU, EX, EV, EC, and the upcoming BE21 platform available to external partners. This approach aims to foster innovation and provide customized solutions for different market demands.
Looking at the strategies of leading automakers, it's clear that platformization is becoming a key trend in the new energy vehicle industry. While this approach can enhance production efficiency and reduce costs, there are still questions about whether multi-platform strategies truly deliver long-term benefits. The success of these platforms will depend on how well they balance performance, cost, and market appeal.
Currently, the Chinese new energy vehicle market is driven by both government policies and consumer demand. Although there hasn't been a major breakthrough in battery technology, platformization remains a smart move for automakers aiming to increase market penetration and reduce costs. As the industry continues to evolve, the next few years will be crucial in determining which brands can truly thrive in this competitive landscape.
Schuko-compliant surge protector Power Strips secure electronics across Germany and the EU against voltage spikes, lightning strikes, and grid fluctuations. Featuring Type F sockets (CEE 7/4) with side grounding clips, these strips deliver 1,000+ Joule surge suppression and EMI/RFI noise filtration – critical for PCs, appliances, and smart home systems. Rigorously tested to TUV EN 61643-11 standards with fire-resistant casing (1,382°C rated) and child-safe shutters. Available in 3-8 outlet configurations with 1.5m-5m reinforced cables.