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In 2017, the term "artificial intelligence" became more familiar to everyone as its influence began to show across various industries. The integration of AI with traditional TVs was no longer a distant idea but an inevitable trend. While many manufacturers were searching for innovation, Konka took proactive steps, entering the AI market and actively participating in transformation. This effort led to a remarkable 2.5% growth in market share, standing out in a competitive landscape.
Recently, Xiao Yaqing, Director of the State-owned Assets Supervision and Administration Commission, visited Konka and met with the leadership of OCT. He expressed great interest in Konka’s development and encouraged the company to continue driving reforms, aiming to restore its former glory. In addition, the strategic partnership between China Mobile's Hangzhou R&D Center and Konka Group's digital home division officially launched, signaling a new phase where Konka's products would be better tailored for consumers. With a forward-looking approach, Konka is positioning itself as a leading player in the smart TV market, ready to shape the future of home entertainment.
Konka has been undergoing significant reforms since 2017, making innovation a core part of its strategy. By leveraging advanced technologies such as big data, natural language processing, and expert systems, the company has enhanced its AI capabilities. These improvements allow users to interact more intuitively through voice commands, learning from their habits to offer more accurate and personalized experiences.
Focusing on delivering the best user experience, Konka has explored new directions in the home appliance market. It introduced the A1 Smart TV, featuring a deep-learning voice system that understands and adapts to user needs. This product marked a key step in Konka's journey toward intelligent television.
Moreover, Konka has partnered with JD.com to create a seamless smart home ecosystem. Through this collaboration, users can control a wide range of smart devices, including smart curtains, outlets, air conditioners, fans, air purifiers, robotic vacuums, and humidifiers. Integrating all these devices into one system allows for more efficient use of AI and voice technology, enhancing daily life.
Konka has also engaged in multiple collaborations with China Mobile, launching the "Smart Family Strategic Cooperation" project. This initiative has driven the development of the smart home industry, offering users a more convenient and enriched lifestyle. Additionally, Konka has integrated IoT technology to build a smart home system that connects previously unrelated devices like TVs and refrigerators.
Konka's Internet operations have grown rapidly, with its smart TV platform now serving over 19.28 million activated users, 10.41 million monthly active users, and 6.12 million daily active users. This strong user base positions Konka as a true platform-based company. Beyond its own users, the unified system also includes residents from OCT communities and visitors at various scenic spots, forming a massive user network exceeding 100 million.
Despite these achievements, the rise of internet TV brands like Xiaomi and Migu has posed challenges to the traditional TV industry. As a result, companies like Konka are accelerating their AI initiatives. The competition is expected to intensify in the future, pushing Konka to evolve from traditional TV manufacturing to intelligent manufacturing in the era of big data. Konka aims to build a comprehensive smart home ecosystem, which is still emerging in the Chinese TV market. This vision represents not only a strategic shift but also a promising future filled with endless possibilities.