[High-tech LED news / reporter Liu Qiaomei] In 2005, Tianlong Optoelectronics (300029) successfully transformed from a traditional equipment manufacturer that produces steel balls to a photovoltaic upstream equipment manufacturer, becoming the first domestically-cut single crystal silicon growth furnace. Business. Since then, sales orders for Tianlong Optoelectronics monocrystalline silicon growth furnace equipment have been rising, forming a relatively stable customer resources and sales channels, and successfully landed on the GEM in 2009.
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As a GEM listed company dedicated to new energy equipment and its applications, Tianlong Optoelectronics' current main products include solar photovoltaic and LED industries, including single crystal growth furnaces, polycrystalline ingot furnaces, multi-wire cutting machines, LED sapphire furnaces, etc. .
"Now everyone has seen that making photovoltaics can make money. In fact, the LED lighting market is bigger and more potential than the photovoltaic market." Chen Long, the director of Tianlong Optoelectronics, said that the localization of photovoltaic equipment has been going on for some time, and LED The localization of upstream equipment can be said that there is still no "ice breaking", and key equipment basically needs to be imported.
The subtext of this statement implies that Tianlongguang Power seeks to change the situation that LED upstream equipment depends on imports. But can the localization of betting LED equipment be successfully broken? In the face of a powerful near-monopoly foreign equipment giant and domestic endless competitors, what kind of tricks will Tianlong Optoelectronics make?
Can the sapphire crystal growth furnace replicate the myth of single crystal silicon furnace?
According to the tracking test data of the world's major sapphire crystal growth furnace manufacturers according to the High-tech LED Industry Research Institute (GLII), GT Advanced Technologies (formerly GT Solar) has acquired orders for the company's sapphire crystal growth furnace as of June this year after the acquisition of Crystal Systems. Reaching $939.6 million, of which orders in the Chinese market accounted for more than 80%; ARC Energy announced that it has delivered 100 highly automated, cutting-edge c-axis sapphire-growth CHES furnaces; Thermal Technology also announced that it has 4 units per week and 200 crystals per year. The production capacity of the growth furnace; the order of Hong Kong Corester sapphire crystal growth furnace has reached more than 300 units, and the annual shipment is about 200 units.
Compared with these “first moversâ€, Tianlong Optoelectronics Sapphire Crystal Growth Furnace faces many challenges in order to achieve “post-productionâ€.
The first is how to quickly open up the market. Gaogong LED reporter learned that although the market price of Tianlong Optoelectronics sapphire crystal growth furnace is much lower than that of imported equipment, in 2010, Tianlong Optoelectronics' sales of sapphire crystal growth furnace was only about 12, and how to quickly gain recognition from potential customers. And trust, and occupy a place, is not easy. After all, in this round of domestic sapphire investment boom, all the long crystal equipment manufacturers have taken advantage of their strength to occupy their respective hills and camp to dominate. A war without smoke has quietly started, and it remains to be seen who can win in this war.
Li Longchen, director and general manager of Tianlong Optoelectronics, said in an interview with Gaogong LED reporter. "Although the sapphire crystal growth furnace is a new business of Tianlong Optoelectronics, most of the companies involved in investing in the sapphire crystal growth project are transferred from the photovoltaic industry. Therefore, there is a lot of relationship with the company's original customer resources. Some of Sapphire Changjing's understanding of Tianlong Optoelectronics is based on the previous cooperation in photovoltaic equipment. Of course, we still need to develop a marketing strategy, increase the recommendation, and strengthen Service awareness, and actively cooperate with users for industrial production. Moreover, we firmly believe that as a listed company, Tianlong Optoelectronics has been in the photovoltaic industry for many years of credibility, service awareness, and communication with customers are in place."
Obviously, Tianlong Optoelectronics is not worried about market development. Li Lin, the sales director of Tianlong Optoelectronics, answered the question of whether the sales of the sapphire furnace in 2011 will increase by three or four times compared with 2010. He said with confidence that “this goal should be easier to achieve because One-third to one-half of our users have grown very mature crystals. If we look at orders, we will be very busy this year."
Gaogong LED reporters read the Tianlong Optoelectronics 2010 annual financial report and found such a sentence, "It is precisely because of the rapid development of the domestic photovoltaic industry in 2010, now the domestic monocrystalline silicon growth furnace has basically completed the import substitution, the localization rate is as high as 90% Today, there are very few domestic PV companies that purchase imported monocrystalline silicon growth furnaces, because domestic equipment is technically close to the international level."
It is understood that Tianlong Optoelectronics 2010 single crystal silicon furnace orders confirmed more than 700 units, the market share of 22%; 2011 sales of the company's single crystal furnace is expected to exceed 850 units. The sapphire crystal growth furnace is still the new business of Tianlong Optoelectronics. It is still in its infancy, and the success of successfully replicating the single crystal silicon furnace in the future remains to be tested. 
