The status quo of outdoor advertising equipment: At present, China's outdoor advertising is in the era of mixed coal, and all kinds of advertising equipment compete with each other, but in summary it is nothing more than: print advertising, three-sided advertising machine, LED display and LED flip screen, etc. .
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Because the current advertising space is becoming more and more scarce, the flat advertisement can not make the limited space be used well, and the display effect is too monotonous, and the defects cannot be displayed at night, which has already been marginalized by the market.
The three-sided flip is a flipping dynamic effect that achieves a three-fold increase in the same position, making the limited space well utilized. However, the content displayed on three sides is too simple, and the lighting system is needed at night, and there is no sound at the same time. Under the night, the all-round communication platform between advertisements and audiences cannot be well constructed. In addition, governments at all levels are vigorously building image projects for outdoor use. Whether the billboards can play a role in lighting the city is very demanding. Therefore, the three sides are shuffled in different places and the development prospects are uncertain.
In the past few years, China’s LED display industry has been developing rapidly under the policy of the country’s vigorous promotion of low-carbon energy-saving industries. LED itself is energy-saving, but when hundreds of thousands of LED lights are combined, its Energy consumption can not be underestimated, the average power consumption per square meter can reach 600-800W, if it is 100m2 ordinary display, the electricity per kilowatt is calculated according to 1 yuan, its electricity cost is as high as 25-35 million yuan / year, its later operating costs It is self-evident that economic benefits are difficult to achieve. Secondly, LED displays bring serious light pollution to the city; defects such as direct sunlight, severe light decay, affecting life and difficulties in later maintenance are also testing the development of LED displays.
LED flip screen is commonly known as LED double-sided flip. It is independently developed and produced by Fujian Guoneng Optoelectronics. It is the latest outdoor advertising equipment and the only new product in the industry to win the China Polytechnic Technology Innovation Award. The original design concept comes from three-sided flip and LED display. Screen, and combine the advantages of the two, to promote strengths and avoid weaknesses, optimize innovation, during the day is three-sided flipping of two sides of the flip, automatically turn out the LED full-color screen at night, the display is clear and beautiful, and the power consumption per square meter is only 68W It is equivalent to one tenth of the traditional display screen. It does not need to increase capacity, that is, it achieves the purpose of low operating cost in the later period, and meets the requirements of the government to beautify the city. It has received strong support from the national government policy and has broad development space.
In addition, the LED flip screen also has the advantages of no black screen during the day, no fear of western sun, long life, light weight, and exclusive 360-degree maintenance. In particular, the side of the LED display at night uses soft light design, which greatly reduces light pollution and is well received by advertisements. Lord's love.
In short, in the strong support of national policies and the strong demand of outdoor advertising market, the timing of the development of LED flip screen has arrived. I believe that LED flip screen will become another miracle in the development of China's outdoor advertising industry!