Figure: Qingdao Airport Terminal 1 arrives at the station display. Recently, the large-scale double-sided full-color LED display was successfully commissioned at the terminal station of Qingdao Liuting International Airport (referred to as “Qingdao Airportâ€), ending the history of no large-scale flight display at Terminal 1 of Qingdao Airport. . The display is double-sided display, showing flight information outside, playing advertising information inside, changing the mode of inserting public service advertisements in the process of displaying flight information in the past, realizing the win-win situation of airports, passengers and advertising operators. With the increasing development of Qingdao Airport, the passenger throughput has reached new highs. The flight display information arriving at the pick-up port is increasingly unable to meet the needs of the pick-up passengers. It is often the case that passengers are inquiring because they cannot get flight information in time. To this end, Qingdao Airport boldly envisaged to break the previous mode of thinking and proposed to display the LED advertisements above the pick-up station on both sides, playing advertisements inside, and displaying the arrival flight information outside. After repeated negotiations, a win-win agreement was reached with the advertising operator. The setting of this display is a successful case in which Qingdao Airport combines advertising and service functions, and it is also a model for the airport to achieve win-win with passengers and customers. At present, Qingdao Airport is combining the advertising media planning and process identification, business, airport image and service functions of the terminal building in an all-round way, and has reached the goal of mutual coordination and common development.
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