Experts count the color TV World Cup "four strong" network LED into a "head card"

The World Cup in South Africa officially entered the countdown, and the domestic "color TV World Cup" has also entered the "whistle time."

The reporter recently visited the store and found that the electric function showed the "four strong hegemony" situation, among which the 3D signal was broadcasted in the World Cup in South Africa, and the 3D TV was the loudest, while the Internet TV had the most fans with interactive functions, and the LED tablet relied on sports quality. Color display, etc. are favored. HD digital all-in-ones are also excited by digital TV conversion. Many functions have their own advantages and disadvantages. Instead, they become happy troubles for consumers to choose. They don't know how to choose.

Faced with the confusion of fans' choices, the reporter recently interviewed Huang Xinzhong, general manager of the marketing department of Konka Multimedia Marketing Division, to let him analyze the color TV functions on the market one by one, and give you advice on how to choose the most suitable World Cup equipment.

For the hottest 3D TVs, Huang always splashed a cold water and said: "3D TV will definitely not become the mainstream of this summer." It said that although the South African world broadcasts 3D signals for the first time, 3D TV itself has a beautiful picture quality. Stereoscopic reduction and many other advantages, but its shortcomings are equally deadly. First of all, the current 3D technology is still immature. Consumers need to bring 3D glasses when watching. If you watch 3D images for a long time, it will inevitably cause dizziness and is not convenient for the whole family to watch. Moreover, the source is scarce and expensive, so this summer. The 3D TV still can only stay in the concept hype stage.

In addition to the 3D signal broadcast, this summer's World Cup in South Africa will also be the first to achieve "network and radio and television" compatibility. Mr. Huang pointed out that the advantages of the broadcasting and television system in the World Cup broadcast are real-time and high-definition, while the network is more user-friendly, interactive, compatible with on-demand and unlimited playback, and compatible with high-definition content download, playback and long-term. collection. Especially for those programs whose game schedule conflicts with the consumer's viewing time, the network TV can make use of the richness of network resources to realize the reproduction of the program anytime and anywhere, which can meet the needs of more consumers to watch the World Cup.

Mr. Huang also said that compared with the "hot and cold" of 3D TV, the LED TV that also marks the revolution of color TV hardware technology is obviously more reliable. First of all, with the advancement of LED backlight technology, its technology has become more stable. The color range of LED TV is very wide, the spectrum is narrow, and the color purity is good. When performing movies and moving pictures, LED LCD TVs are eye-catching and the price has become more and more popular. Stable, can meet the choice of professional fans.

However, Mr. Huang stressed: "With the popularity of network functions, if you buy pure LED TV and don't have Internet access, it is already outdated."

Therefore, Huang pointed out that based on the dual advantages of interaction and image quality, network LED TV is the king of this "color TV World Cup", many brands have already regarded LED and Internet TV as double standard. For example, Konka LED TV launched by Konka in the spring is not only equipped with the latest LED display, clear picture quality, beautiful colors, but also practical industry-leading frequency multiplication technology, which can achieve sports screen stability, consumers can not only enjoy the contrast more High, wider color gamut image, and completely eliminate the tailing phenomenon when watching moving images; in addition, based on its full open application platform support, Net Rui LED can also realize online World Cup live broadcast, open interactive window and chat with friends, Commenting, and being able to play World Cup games and video chats during advertising time, its diversified and user-friendly functions have captured the hearts and minds of many young consumers.

Finally, for digital TV, Mr. Huang is also not optimistic, saying that the overall popularity of the all-in-one machine is also facing a policy “reef”. Due to the non-uniform CA standard of China's radio and television system, and the lack of competition in the industry, it is in a closed monopoly state, making the set-top box mainly used to decrypt the CA standard become a grounding game between different radio and television systems and set-top box companies, which seriously hinders the all-in-one machine. The pace of entering the market

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