In a groundbreaking move, the ABC Group's Pearl TV and Sony Electronics have teamed up to develop an audience navigation module for the next generation of television in the U.S. This innovative tool is designed to enhance the viewer experience by responding dynamically to user input, offering a more intuitive and interactive way to explore content. The new channel navigation system is part of the ATSC 3.0 interactive content environment, which will be tested in the Phoenix Model Market program. Ten local TV stations in Phoenix are participating in this initiative, marking a significant step toward the future of broadcasting. Anne Schelle, General Manager of Pearl TV, highlighted the importance of the project: "Our final product for the Phoenix demonstration market will be the first ATSC 3.0 electronic program guide that integrates both broadcaster and multi-channel provider content. This platform will deliver a truly interactive and personalized viewing experience, supporting voice control directly on the TV and indirectly through devices like tablets and smartphones." Pearl TV, as a division of the American Broadcasting Corporation, is focused on exploring cutting-edge broadcast opportunities. It aims to advance local content delivery, digital media development, and wireless platforms for the evolving broadcast industry. Phoenix is set to become the first "demonstration market" for next-generation TV technology. These new standards promise to significantly improve the quality of wireless services and introduce a wide range of features via smart TVs and other connected devices. The transition to ATSC 3.0 represents a major leap forward in how content is delivered and consumed. Schelle added, "This will be the first full implementation of the ATSC 3.0 interactive environment. New applications developed for this platform will enable interactive advertising, allowing users to access digital coupons and other enhanced features. The system will integrate broadcast signals, wired and wireless satellite transmissions, and OTT streaming channels into one seamless experience." As part of their collaboration, Sony plans to join Pearl’s "Phoenix Demonstration Market" program later in 2018. Pearl TV will also showcase the prototype of Sony’s complete ATSC 3.0 protocol stack at the CES show in Las Vegas, demonstrating the potential of this new technology. In addition, Sony has made significant progress in the development of advanced ATSC 3.0 receiver demodulator chips. The company has already conducted field tests in North Carolina and Maryland, with plans to expand testing at the WJW test site in Ohio. These efforts highlight Sony’s commitment to leading the next wave of television innovation. Armored Fiber Optic Cable, Fiber Optic Cable Manufacturers, Multimode Fiber Optic Cable, Single Mode Fiber Optic Cable NINGBO YULIANG TELECOM MUNICATIONS EQUIPMENT CO.,LTD. , https://www.yltelecom.com