LED mobile media car: new direction for outdoor advertising development

As a mobile advertising display platform, the use of LED mobile media car to play advertising is considered creative and unique, it cleverly combines the big screen with the car, three-dimensional video animation form, rich and diverse content, real-time display of graphic information, can be carried out Mobile advertising, with a wide range of publicity, can effectively achieve maximum advertising effectiveness.

The birth of the LED mobile media car undoubtedly made the advertising industry "review the mountains and waters, and there is no way to see the village." Mobile advertising, which actively delivers advertising information to the target group, instead of being fixed there waiting to be accepted, its liquidity makes the target group larger, ensures the publicity effect, ensures the quality of the promotion, and is more acceptable to consumers. .

Compared with traditional outdoor LED media, LED mobile media vehicles have significantly saved time. The traditional outdoor LED media takes time to build and disassemble, and the LED mobile media car saves the process of construction and disassembly, so it is not limited by time and space; it can be stopped and feasible, free to choose a mobile or fixed advertising audience; Lifting and rotating, freely positioning outdoor video to release angles and heights. Target consumers who follow the company's lock-up, zero-distance contact, and mass-distribution, reflect the advantages of modern media.

In addition, LED mobile media vehicles are not limited by geographical location, and can be widely publicized in the target market areas where customers need such as streets, alleys, communities, business districts, etc., with strong liquidity and wide audience. . At the same time, it is very humane to match the public's behavior habits and appreciation standards, bringing seamless communication benefits to the various sections of the crowd, strolling, walking and stopping, so that consumers inadvertently accepted a strong brand promotion.

In addition, the LED mobile media car uses a full-color LED screen, which is full of color and full of three-dimensional effect. It has a strong visual impact and attracts the public's attention. The biggest advantage of LED mobile media vehicles is that they can move. Wherever they need services, they can save resources and use more vehicles. For media companies, the advertising revenue is very considerable.

Since the application of the LED mobile media car is outdoors, it has to face the harsh outdoor environment, which also poses certain challenges to the waterproof, anti-corrosion and anti-exposure performance of the display. At the same time, in order to ensure that the display can play normally, it is necessary to ensure the stability of the voltage, otherwise the screen will not play properly. Secondly, as the carrier of the display screen, the car will inevitably generate vibration and shaking during the movement process, which also puts strict requirements on the seismic resistance of the display screen. In order to ensure its reliability, it is necessary to achieve five points. First, in the manufacturing process, to ensure the quality of the product materials, if the materials are not good, there will be a virtual welding, which will lead to a large number of dead lights. Second, mobile media vehicles have more vibration processes than conventional products. Vibration test is required before leaving the factory to ensure correct use; third, increase the protective mask, the protection level is higher; fourth, use the round power cord and horn cable to make the car more stable when moving; fifth, the box Where the body is connected to the cabinet, a connector is added and it is an aviation socket to prevent disconnection. ”

Not only that, the LED mobile media car light pollution complaints incident has recently increased. The main cause of light pollution is the brightness problem. During the day, the display will be bright again, and people will not feel glare. But at night, the display will be too bright, which will affect people's lives and even affect the driver's normal driving. But this problem is not difficult to solve, just add a multi-function controller. The so-called multi-function controller adjusts the brightness of the display according to the external brightness. The daytime light is very strong, the brightness of the display is high, and the brightness is automatically reduced at night, so that it will not affect people's lives, nor will it affect people's lives. Affecting the playback function, people don't feel glare, and light pollution does not exist.

At present, LED mobile media vehicles are used in some large-scale activities in first-tier cities, such as product promotion, draft events, sports events, concerts, etc., but due to policy restrictions, it can only be fixed in one position and cannot be moved. In the second and third tier cities, the policies are relatively loose, and most of them can be used for mobile advertising. Of course, due to the different plans of each city, the application of mobile media cars is also different.

In the future, as a high-tech advertising communication device, LED mobile media vehicles will replace traditional advertising methods with their own unique advantages. Although LED mobile media vehicles are used in the market, there are few applications, but I think its prospects are very impressive, and its use will be more and more, which is very advantageous for the domestic advertising industry. However, in order to increase the intensity of promotion, it is still necessary to support the government.