[Text|High-tech LED reporter Luo Shenghua] The fierce competition in the circulation lighting market has caused most LED companies to gradually drift away. Enterprises choose high-margin service businesses and engineering projects to maintain stable income.
On the morning of May 28, Wanrun Technology (002654.SZ) announced that on May 27, Wanrun Technology and Changchun Railway Passenger Vehicle Equipment Co., Ltd. (hereinafter referred to as “Long Passenger Equipmentâ€) signed the “Changchun Cityâ€. In order to deepen close cooperation and achieve win-win development, the two parties agreed to regard each other as a long-term strategic partner and form a long-term and stable mutual trust and mutual trust partnership.
It is understood that the long-haul equipment is a domestic railway passenger car, urban rail vehicle maintenance manufacturer and parts supplier, the company is a subsidiary of China North Car Co., Ltd.
The two parties agreed to regard each other as a long-term strategic partner and jointly develop intelligent and related control systems such as automotive LED lighting products, LED display products, and LED indicating products.
At the same time, the two sides are mutually benefiting each other in resource allocation security, and continue to conduct in-depth consultations on the future innovative business cooperation model. Based on the agreement between the two parties, a specific cooperation agreement will be drawn up.
In this regard, Wanrun Technology said that with the cooperation of Changke equipment, it can accelerate the promotion of the company's LED lighting technology, LED display technology and LED indicating technology in the track by leveraging the rich customer resources and the leading position of the leading market in the professional field of rail vehicles. Application in the field of transportation.
"At present, the competition in the circulation field is fierce, and the gross profit margin of enterprises is relatively low. Relatively speaking, rail transit belongs to municipal engineering and has a large profit margin." For this cooperation, an industry insider told the high-tech LED reporter.
With the deep advancement of the LED lighting industry, many lighting companies have also made changes in investment projects and marketing methods. Among them, the OSRAM spokesperson said that it has already achieved good returns by maintaining the urban street lighting network and managing the complex stadium lighting system. The current service market will be the main source of performance for OSRAM.
Domestic companies are also not completely dependent on manufacturing. For example, Qinshang Optoelectronics has previously announced investment in the financial sector, while Weiwei shares will focus on the photovoltaic industry in the future.
"Lighting enterprises need to transform, manufacturing alone is the limit" For the future development trend of the lighting industry, Dr. Zhang Xiaofei, chairman of Gaogong LED, has clearly stated.
In 2014, Wanrun Technology's operating income was RMB 523 million, an increase of 19.91% year-on-year; net profit after deducting non-recurring gains and losses was RMB 36,804,900, an increase of 5.30% year-on-year. It is one of the few companies in the industry that has increased profits and increased revenues in pure business.
As a natural transition from LED midstream packaging to LED downstream lighting applications, the lighting business has become an important growth point for Wanrun Technology from the business composition of Wanrun Technology. In 2014, its LED lighting products revenue reached 121 million yuan, exceeding the total revenue of 23%. The precise positioning of its products has enabled enterprises to effectively avoid the "Red Sea" competition in the field of low-cost circulation.
It is reported that Wanrun products are mainly positioned in the commercial lighting and public lighting engineering market, and provide EMC lighting energy-saving renovation for many supermarket chains such as Jingkelong, Shibao Department Store, Rizhao Department Store and Wanda Department Store, and the general contracting of Xiantao City in BT mode. The Xiantao City Road Lighting Construction Project, which was issued by the Housing and Urban-Rural Development Committee, won the bid for projects such as China Southern Power Grid, Dongguan Metro, and Shenzhen Guangming New District Street Light. These projects are the main source of revenue for the Wanrun Lighting business.
For the 2015 corporate development plan, Wanrun Technology announced that it will deepen the commercial lighting and public lighting market in LED lighting to improve the market layout. The current situation of the comprehensive industry and the company's historical cooperation experience, Wanrun Technology's cooperation with Changke equipment is understandable.
On the same day, Wanrun also signed an Investment Intention Agreement with Changchun City People's Government of Changchun City in Changchun City, and reached a preliminary intention on the company's investment in the high-speed railway supporting park in the Changchun Equipment Manufacturing Industrial Development Zone in Kuancheng District.
The Kuancheng District Government agreed to invest in construction projects in the Changchun Equipment Manufacturing Industry Development Zone. It mainly develops, produces and sells LED lighting systems for rail vehicles, LED display systems for rail vehicles, and indoor and outdoor LED lighting fixtures.
Regarding the specific form of cooperation between the two cooperation agreements and the possible effects, when the reporter called the relevant person in charge of Wanrun Technology, the person in charge said, “The specific situation is subject to the announcement, but the cooperation between the two parties is mutually beneficial.â€
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