OTT box maker broke the news 2: Where is the bottom line of the quad-core 4K price?

News: The OTT box has developed in depth over the past few years, with more and more cores - single-core, dual-core, quad-core, and eight-core; prices are getting lower and lower - thousands, hundreds, three, four hundred, 299, 199 . In this kind of war, chip manufacturers play a vital role. It is precisely because of the evolution of the chip's price/performance ratio that OTT boxes have launched price wars.

Quan Zhi 8 core solution H8 takes the lead in commercial use, and the 4K OTT box solution H3, which is mainly used in the entry-level market of 199-299 yuan, has also been proud of the country for a long time. Then, how do OTT box planners who use the Quanzhi plan think of H8, H3 and even A80? The streaming media network conducted an exclusive interview.

We mainly talked about three topics: (a) eight cores can really make money (b) the price of quad-core 4K where is the bottom line? (c) overseas OR domestic market which is a good earned?

What are the bottom lines of the topic of the quad-core 4K price?

On December 5, 2014, Quan Zhi Technology officially released a new generation of quad-core processor H3, using A7 architecture kernel, support H.265/HEVC 4K@30fps video hard solution, and launched a price of 199-299 yuan 4K set-top box market. The most prominent feature is the price/performance ratio, which is claimed to be the most cost-effective 4K solution.


Wang Meng, general manager of the morning core era, said that for H3, many people love and hate, love its specification and cost performance, H265 hard solution dual 4K (hard solution 4K, output point to point 4K), hate it a bit late - in The golden period of basic 4-core products missed some opportunities. However, “Fortunately, its specifications are really tough, plus the overall market strategy, I believe we can complete a counterattack!” Wang Meng believes that the current national vigorously promote broadband acceleration and tariff decline, 4K will gradually become the next The necessary specifications provide H3 with another good day. In those companies that have requirements for their own brands, H3 should be the preferred basic version of the 4-core product. And, he believes that in the operator market H3 will make a difference.




About Morningstar's development on the H3, Wang Meng introduced the development of a basic version of the four-core version of the CX-A39 as well as overseas-selling HDMI DONGLE CX-939! Samsung DDR+ magnesium original original packet flash memory. And there are differentiated functional products: karaoke set-top boxes! Not only can you easily experience the feeling of KTV-like live karaoke, there are a large number of copyright song content (30,000 first +), you can also upload, share to the current mainstream social Platforms, such as Wechat friends, etc.

Wu Zhangliang said that H3 has the opportunity to break 100K in June. He also admitted that the four-core ambition is indeed a flash, but thinks it does not matter, like a game, lost a round, and fight for the next round to win back. According to him, H3 passed trial volume production by customers such as Haimeidi and Tianmin. The solution is stable and mature, and the price/performance ratio is very high. He believes that the specifications of H.265 and 4K2K, with a price of about 4 US dollars, cannot be found on the market!

“At the current stage, all online brands in the market are switching to H3 as major impulse products,” said Wu Zhangliang. Among the H3 customers, Chen Xin, Bo Shilian, Chuang Wei, Guo Teng Sheng Hua and others are among the stable shipments.

Stay tuned for three topics


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