Li Ruigang brewing for four years of micro-whale TV. It is not realistic to use a television to shake the entire ecological chain

At about 21:00 on August 13, 2015, the originally-awaited micro-whale TV news conference finally ended in a flirtatious chat, teasing, and even provocative speech by several old men.

During the watching of the live whale TV broadcast on that day, thousands of Internet viewers were not very concerned about the performance, characteristics, price, and blood and tear history of the micro-whale TV. The vast majority of them expressed their trance on the barrage. Why did the male singer Li Jian? Not yet to sing.

During the live webcast of the micro-whale TV for more than two hours, the Fusion Network carefully savored some of the details described by the corresponding guests on the scene, and analyzed and collated the essays from our own perspective. The views were only for the industry. Outside reference.

Small whale TV is not a panacea

Regarding why it was a micro-whale TV, Li Huaiyu, co-founder and CEO of Micro Whale Technology, stated in his speech that the main reason was that he saw "China Good Voices" recorded in a very top environment some days ago, but It was found that ordinary users still use standard definition equipment (Note: Li Huaiyu said that this equipment should be a wired SDTV set-top box) to watch “China Good Voice”. At that time, the greatest feeling he gave him was “stormy objects”—not only the image is very vague, but the sound is especially A good bass effect can't be heard.

Ever since, he and Li Ruigang had been preparing to build a micro whale television program more than four years ago. Eventually on a certain day in 2014, they went around and “recruited horses” and formally started a micro-whale television. “After October’s pregnancy, today Finally was born."

For Li Huaiyu’s point of view, Fusion Network wanted to explain it to the microwhale team. As a TV program, it mainly includes photographing, recording, mining, editing, broadcasting, storing and collecting. It needs to achieve the best match for each link. State can be. According to the production of "China Good Voice," even if the production team is more sophisticated in the production of equipment, processing methods, etc., but in the course of TV program transmission, if the corresponding information transmission channel providers (for example, cable TV network operators , Telecom operators, private broadband operators, etc.) The network will not be upgraded. The ordinary set-top boxes in each cable TV subscriber's home will not be upgraded, and the TV programs received by the corresponding users will naturally not only have poor images but also have poor sound effects.

In other words, even if implemented according to Li Huaiyu’s above logic, Microwhale has produced the world’s most ambitious, classy, ​​and best-performing micro-whale TV, but if it is in the Shanghai area, Oriental Cable users, Shanghai Telecom users, Shenzhen area Tianwei videoconferencing users, Beijing Unicom and other users at home, their corresponding set-top boxes are only cable HD set-top boxes, IPTV high-definition set-top boxes; corresponding regional broadband operators (for example, cable television network operators, telecom operators, private broadband (Operators, etc.) The transformation of their own networks into the transmission of 4K, 3D, this level of speed and bandwidth, micro-whale TV you do no matter how good, it can only let micro-whale TV and ordinary TV, as a display only .

Obviously, if it is simply to make a television with the highest performance level that can change or shake the entire ecological chain, or to achieve the beautiful scene mentioned in Li Huaiyu's speech, it is totally unrealistic and even more impossible. This is not Li Ligang, Li Shu, and the small whale television team can change it with its own efforts.

Convergent press conference

As we all know, China is currently doing or will prepare to become a smart TV, Internet TV business, wave after wave, wave after wave, each new product release form is the same convergence.

First, the dress of the corresponding protagonist is very denim, very casual, "T-shirt + jeans" has become the standard of the relevant protagonists of such press conferences, in such a powerful press conference for science and technology, if The guest speakers in formal suits and ties are not suitable for the protagonists of the press conference.

Second, on the big screen, there are various kinds of data that are related to the product. At the moment, when you look closely, you find that there is a very common phenomenon. The image processing chip is very high-end at the time, but Again high-end, renewed energy is only a chip company's main push product at the time; sound effects and high-end can only be a few channels with a certain company's technology; the display can only be used in Japan or South Korea A certain corporate screen; the corresponding film and television drama is also a wonderful one from a certain dock, a Nigerian production and manufacturing; a certain platform is used by the most cattle licensee; can use remote control for voice watching TV and the like, but some fly How powerful its voice recognition software is, as long as users who use smart TVs often know that.

Third, I remember the sweet and sweet with the on-site guests and hundreds of fans watching the Internet live, talking about their own production of this smart TV how heavy and difficult. Demonstrate that in order to produce this dream lover, if you draw together elites to join this team, each team member will also be painful to express, in order to achieve such a masterpiece, how much they have torturing themselves.

Fourth, after the history of blood and tears, it will be natural to ask everyone if you want to know how much such a smart TV containing our history of blood and tears, and how much money the content service costs. This time, The scene will naturally sound from different corners - XX99 yuan. When the guests on the stage displayed the XX99 yuan on the big screen with a fiery animation, the guests and the audience played a very whistle, and there were people who warmly clashed.

Fifthly, when the audience and guests listen to the price and simmer up, the host or guest naturally reminds everyone that we will build an experience area and invite everyone to experience the TVs that belong to our own time.

At this time, similar voices to “Never Forget About Us” will ring through the venue, and everyone will get up and leave.

The same was true of the micro whale's press conference. Fusion Network found that the micro whale TV's press conference was only one more difference - during the press conference by Feng Xincheng, Dou Wentao, and Li Jian. The three old men crouched on the stage, "Twice three people", listening and listening, some like listening to a crowd in a teahouse.

Little Whale TV = Adventurer

At the press conference on the same day, Dou Wentao, the host of the Phoenix TV talk show "The Three Lines", said in a tone that he could follow the slight whale team's mistakes and it may be true. The team's feeling for Dou Wentao is that there is an adventurer's taste. For such a statement, the fusion network from the status quo of the entire development of China's smart TV industry to analyze, it is more agreed with the host Dou Wentao this argument.

Although Li Ruigang did a 20-year career in television and Fengxin New City for 19 years, Li Huaiyu was greatly influenced by Li Shuxuan, but for the direct hard-wired field of smart TV, the fusion network is very Look forward to the future development of micro-whale TV. After all, there are numerous companies that currently make smart TVs. However, the smart TVs made by these companies do not have any revolutionary breakthrough in hardware and content. The Fusion Network believes that the current production of smart TV companies mainly includes the following types or camps:

The fact that these camps have fought over smart TVs has caused the industry to become dizzy. The joining of the period of the Little Whale TV will only allow it to be trapped in endless "scars." In this relentless "scarring", each of the above parties has its own advantages and disadvantages, whether it is technological innovation, the construction of business operation models, perfect sales channels, ever-changing marketing packaging, and perfect after-sales services. Consumers’ control, integration of content resources, capital operation and support, etc., all of the above parties will make every effort to make themselves more powerful, that is why large and small conferences are all referring to the so-called benign construction. The reason for the ecological chain lies.

This is just a microcosm of the smart TV field. In addition, there are large and small set-top box manufacturers in the country with higher production costs. However, regardless of the terminal product form, the main mode of all parties is the same. At first glance, we have transformed ourselves into a buyer and a integrator of related hardware resources. Through the power of capital, we will transfer the various hardware we have purchased to a certain company that produces television sets and set-top boxes and will be produced by its OEM. Afterwards, it will be sold through its own official website or corresponding sales channels.

But if the advantage of the future of micro-whale TV is just as it was stated in its press conference, is this advantage really an advantage? Maybe another company will come out tomorrow to tell you about the smart TV in your home. The smart TV's CPU, GPU, and sound system will be more powerful than yours.

For another example, the majority of television users have spent thousands of dollars to buy a large TV set worth tens of inches. Once problems arise, they will naturally adopt maintenance methods. This time, Microwhale Technology has reached a cooperation with Tmall. FusionNet, through reading the Tmall Shop's after-sales service agreement, found that one of the ways for users to apply for repair is to call the brand's 400 service hotline for repair. For the micro-whale TV, how to apply for this issue has yet to receive an official official response.

In such a complicated industrial atmosphere and environment, Microwhale Technology has to understand why it is not. If Li Ruigang Li Shuhe and Li Huaiyu really started this idea four years ago, after four years of baptism, the market position of micro-whale TV will definitely be much better than it is today. Now entering this field again, the micro-whale TV is really out of date.

When it comes to the construction of content, Microwhale Technology believes that it is not the porter of content itself, but the creator of content. Coupled with the resources of the Chinese Culture Fund CMC and Li Ruigang's industry appeal, these are all very good resources and advantages.

After several years of market research, FusionNet believes that in the area of ​​smart TVs only, in terms of technology, internalization, business, service, business, etc., each prince has formed a small market, just like Internet portal sites, online video, taxi software, anti-virus software and other markets, in a certain period of time, are all going through a variety of shuffle the final formation of the top three, the corresponding emerging industries will basically undergo a continuous reshuffle Finally, a stable industry development "iron triangle" relationship is formed.

China's smart TV industry has just arrived at this time. Why can't Micro-Whale Technology devote its efforts in this area to the role of a virtual operator and system solution provider in the smart TV field?