12MM Key Switches
12mm key switches including Electric Key Switch, Key Lock Switch, CAM Lock, belongs to power lock. It can save space and easily operate with the "innovation and convenience" design concept. The whole series products are widely used in human-machine panel so it can greatly reduces the space of the control panel. Meanwhile,its shape is different from the other switches,for example Metal Switches, Automotive Switches, Push button Switches.
Production control of 12mm On Off Key Switch: In order to provide competitive price, quality and stable delivery cycle of the whole series of 12mm power lock switches, the company has the world's advanced CNC production machine and a number of fully automated processing equipment and has successfully imported Toyota lean production system.
It all adopt the One-stop operation and automated production assembly from development and design,mold manufacturing, zinc-aluminum alloy die-casting, plastic injection, stamping, lathe polishing, baking varnish, product assembly, to quality assurance inspection, etc. As a result, we have accept Japan, Europe and the United States hardware construction industry, as well as large European and American companies commissioned to undertake the manufacture of various locks and related hardware parts.
Diversification of 12MM power lock products: The whole series of power lock products have complete functions. In order to improve the safety and confidentiality of customers' using experience, we could offer customers with different keys to achieve the effect that the keys cannot open each other.
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From 2016 to 2017 and onward, the TV industry has been marked by significant shifts. Major brands have faced tough times, especially during the prolonged panel price hike that lasted around six months. By 2017, the TV market seemed to enter a "winter," with sales in the first half declining by 11% compared to the previous year. Let's start by looking at how global TV brands performed in 2017.
2017 TV Market Analysis and Forecast
In the first half of 2017, the market share of major global TV brands was as follows: Samsung 19.3%, LG Electronics 13.8%, TCL 6.5%, Hisense 5.7%, Sony 4.9%, Sharp 3.8%, and Skyworth 3.6%. While traditional domestic brands like TCL, Hisense, and Skyworth have strong positions in China, their global presence remains limited. Samsung dominates the global market, while LG Electronics performs well internationally despite its weaker performance in China.
List of Global Television Brand Shares in the First Half of 2017 (Top 15)
Back in the Chinese market, TCL, Hisense, and Skyworth saw a decline in market share in the first half of 2017. However, TCL managed to increase its global market share by 1.1% thanks to its strong overseas presence. This was a relief for Chinese TV brands, as TCL helped boost the global standing of domestic manufacturers.
Other Chinese brands also had mixed results. Foxconn's Sharp gained nearly double its market share (from 2.0% to 3.8%) by adopting a low-cost strategy. Philips and AOC, leveraging TPV's strong distribution channels, achieved a 3.6% market share, though their performance in China was relatively subdued. Skyworth held a 3.6% global market share, while Changhong underperformed with a 0.6% drop. LeTV suffered a significant fall, and Xiaomi made it into the top 15 with a 1% market share.
First, let's consider why joint-venture TV brands remain globally dominant. Despite their reluctance to admit it, joint-venture brands continue to lead in technological innovation and overall product quality. Domestic brands have tried to close the gap but haven't succeeded yet. Samsung's QLED TVs, for instance, showcased groundbreaking "Quantum Dot" technology as early as 2016, offering superior picture quality compared to domestic competitors.
Samsung QLED TV (Unique Quantum Dot Technology)
Sony's OLED A1 TV, featuring "Acoustic Surface screen sound field technology," and LG Electronics' ultra-thin Signature printed OLED W7 TV, with a thickness of only 2.57mm, highlight the technological edge these brands maintain over domestic competitors. Additionally, Sharp launched the world's first 8K TV in August 2017, further solidifying its leadership in cutting-edge technology.
These brands are no longer chasing market share in China. Instead, they are focusing on high-end profits. They are signaling to consumers that premium products offer better value than cheaper alternatives. As the economy upgrades, joint-venture brands are betting on consumers recognizing the value of quality over price.
According to Ove Cloud Network's research, joint-venture brands have shifted their focus to the mid-to-high-end segment, abandoning the small and medium-sized TV market. Interestingly, Sharp was the only joint-venture brand to see an increase in China's TV market share in the first half of 2017, largely due to its aggressive pricing strategy and supply chain control.
Turning to Internet TV brands, represented by Hisense, TCL, and Skyworth, the situation has been challenging. Although the overall performance in the first half of 2017 wasn't ideal, these brands have a solid foundation and should recover unless there's a major strategic misstep. Conversely, many Chinese Internet TV brands are struggling to survive.
Micro Whale TV - Steady Growth
LeTV's troubles have impacted the entire Internet TV sector. Despite LeTV's issues, Xiaomi hasn't fully capitalized on the opportunity. Xiaomi's TV 4A, with its "low-end models," has been successful, doubling its market performance in the first half of 2017. This suggests that low pricing alone isn't enough to ensure success in the TV market.
The future of LCD panel prices is another critical factor. Ove Cloud predicts a significant price drop in the second half of 2017. This could reignite the price wars among major brands, not just Internet TV players but also domestic traditional brands. Joint-venture brands are investing heavily in future technologies like Samsung's QLED and LG Electronics' OLED initiatives.
Domestically, TCL and panel manufacturers are preparing counterattacks. Hisense is strengthening its domestic position, and Skyworth aims to become China's leading OLED TV player. For Internet TV brands, LeTV must resolve its financial issues and rebuild its brand image. Xiaomi needs to prove its claim of producing the "best TVs in the world." Micro Whale's quiet resurgence continues, while other Internet TV brands face steep challenges.
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