On August 31st, Sharp, a renowned household electrical appliances brand, collaborated with Tmall to host the "8K Eye-opening" 2017 Sharp Tmall Super Brand Day event in Shanghai. Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, Foxconn Group CMO Cat Electric City, General Manager of Tiandian, were present at the meeting and gave speeches. During the event, Tian Cheng mentioned at the forum that this year's consumer electronics market has offered us hope, thanks to Sharp’s efforts. Both parties expressed their commitment to providing consumers with a better quality of life based on their respective brands, setting new audiovisual lifestyle standards. During this Super Brand Day, Wu Yanzu, the popular male celebrity, will assist in the debut of Sharp's 8K TV through live online streaming. Additionally, the Sharp 8K Cross-border Forum was held concurrently, bringing together e-commerce platforms, video platforms, medical, education, and other industry leaders to discuss the future of the 8K industry across different sectors and share insights from their respective fields regarding the applications of ultra-fine images in China and the profound impact of 8K TVs on the quality of life in the future.
Trump and Sharp Join Hands to Explore New Marketing Models
For companies, connecting brands with consumers and making potential consumer groups feel the joy of life that high-quality home appliances can offer is crucial for brand success. As we all know, Tmall has a vast amount of user data, advanced artificial intelligence application technology, and years of operational experience and resource accumulation, providing a robust and comprehensive infrastructure for Tmall Super Brand Days. At the meeting, Sharp stated that joining Tmall Super Brand Day is a significant part of Sharp's brand communication strategy and 8K TV marketing plan. By relying on Tmall's powerful platform strength, it aims to help Sharp make more precise product offerings and services, enhancing the shopping experience and operational efficiency. Tmall executives also noted that with the ongoing upgrade of consumer demands, quality, personalization, and enjoyment are becoming the three main features of China's resident consumption upgrade. High-end brands are increasingly sought after by consumers. Sharp's participation will provide more quality home life solutions during the Tmall Super Brand Day event. This cooperation can be seen as a winning combination that is sure to create new achievements.
Sharp has always placed great emphasis on e-commerce channels. Prior to this, Sharp and Tmall had a solid foundation for collaboration. Last year's Double 11 and this year's 618 saw Sharp achieving impressive sales figures. Selecting Tmall Super Products as part of its brand communication strategy and future 8K marketing layout was a carefully considered decision by Sharp. Committed to innovative product technology, Sharp leverages Tmall's powerful traffic entry and resource advantages. Whether it's pre-promotion, the launch of new 8K TVs, or star managers' assistance, these efforts have yielded excellent results on the Tmall Super Brand Day stage. Both parties are jointly exploring new marketing models, fully showcasing the charm of smart home life centered around 8K, helping to boost consumption.
Foxconn and Sharp Lead the Industry Chain, with 8K Technology Expected in the Future
As the world's first consumer-grade 8K TV, Sharp's AQUOS 8K TV immediately garnered significant attention from on-site guests and the media upon its unveiling. "Beyond televisions, where else can 8K's ultra-precise picture quality be applied?" became the most discussed topic of the day. At the 8K Cross-border Forum held during the event, Sharp engaged in live discussions with experts from various industries on this topic, showcasing the broad application prospects of 8K technology, such as high-tech R&D and high-precision manufacturing in high-tech industrial production. Sharp's proactive investment in product research and development and strict quality control ensures that consumers can more easily enjoy the life changes brought by high-quality products. During the broadcast of sporting events, using 8K cameras to capture screens provides audiences with a more enjoyable high-definition viewing experience, and so on. We have reason to believe that with the promotion of Foxconn and Sharp in the 8K eco-industry chain, pursuing 8K technology has become a new trend in the industry. Upstream and downstream companies in many industrial chains have begun to enter the industry. It is believed that 8K TVs will soon become widely consumed. "8K" will transform from a technological concept into a way of life.
In the field of ultra-fine image quality, Sharp has long led the way in the 8K banner compared to other manufacturers, driving the iteration of various industries and content innovation. "8K imagery is not only the cornerstone of China's Manufacturing 2025 initiative but also the key to improving the future of humanity." In the process of upgrading the industrial chain, Foxconn and Sharp have already laid sufficient hardware and technological foundations to usher in the 8K era. For Foxconn and Sharp, 8K TV is not just a "TV," but an ecosystem centered around 8K TV as a smart home environment hub for the Internet of Things (IoT) in homes. In the future, Sharp's 8K TV will also become the central point of intelligent control for family life. Simply turning on the TV allows for various operations and services, easily connecting smart home devices like washing machines and refrigerators, and even realizing or surpassing unimaginable conveniences. Undoubtedly, the widespread application of 8K technology in social life will break traditional business models and service models.
At present, China's consumption upgrade is at a critical turning point in its development. The degree of product innovation, the level of quality enhancement, and the richness of shopping experiences all determine the pace of market development, and even its rise or fall. Relying on Foxconn's industrial chain ecosystem and leveraging Tmall's Super Brand Day activities, Sharp will bring about tremendous changes in the lives of the general public, allowing more people to enjoy an "ideal life" and unlock a better quality of life.
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