On August 31st, Sharp, a renowned household electrical appliance brand, collaborated with Tmall to host the "8K Eye-opening" 2017 Sharp Tmall Super Brand Day event in Shanghai. Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, CMO of Foxconn Group’s Cat Electric City and General Manager of Tiandian, were present at the event and delivered speeches. At the forum, Tian Cheng mentioned that this year's consumer electronics market has offered hope for Sharp. Both parties expressed their intention to enhance the quality of life for consumers through their respective brands and set new standards for audiovisual lifestyles. During this Super Brand Day, Wu Yanzu, a popular male celebrity, will assist Sharp's 8K TV in making its debut through live online streaming. Additionally, the Sharp 8K Cross-border Forum took place simultaneously, gathering industry leaders from e-commerce platforms, video platforms, medicine, education, and beyond to discuss the future of the 8K industry and share examples of ultra-fine image applications in China, as well as the profound impact of 8K TVs on future living standards.
Trump and Sharp Join Hands to Explore New Marketing Models
For businesses, connecting brands with consumers and making potential customer groups aware of the quality of home appliances to drive purchasing behavior is crucial. As we know, Tmall boasts vast user data, advanced artificial intelligence applications, extensive operational experience, and resource accumulation, providing a robust and comprehensive infrastructure for Tmall Super Brand Days. At the event, Sharp emphasized that participating in Tmall Super Brand Day is a significant component of its brand communication strategy and the layout for 8K TV marketing. By leveraging Tmall’s powerful platform capabilities, Sharp aims to offer more precise products and services to consumers, enhancing the shopping experience and operational efficiency. Tmall representatives also noted that with the continuous upgrading of consumer preferences, quality, personalization, and enjoyment are becoming the three main features of China’s consumer upgrade, leading to greater demand for high-end brands. Sharp’s involvement will provide consumers with more premium home life solutions during the Tmall Super Brand Day event. This collaboration can undoubtedly be seen as a winning move, promising to create new achievements.
Sharp has consistently placed great emphasis on e-commerce channels. Previously, Sharp and Tmall had established a solid foundation of cooperation. Last year’s Double 11 and this year’s 618 event saw Sharp achieve impressive sales figures. Selecting Tmall Super Product as part of its brand communication strategy and 8K future marketing layout was a well-thought-out decision. Sharp remains committed to innovative product technologies, utilizing Tmall’s powerful traffic entry points and resource advantages. Whether it’s pre-promotions, the launch of 8K TVs, or star managers assisting, Sharp has achieved notable success on the Tmall Super Brand Day stage. Together, both parties are exploring new marketing models, showcasing the allure of smart home life centered around 8K, and driving consumption growth.
Foxconn and Sharp Lead the Industry Chain, and the Future of 8K is Promising
As the world’s first consumer-grade 8K TV, Sharp’s AQUOS 8K TV has garnered significant attention since its unveiling, drawing interest from many attendees and media outlets. The discussion of how 8K’s ultra-precise picture quality could be applied in other areas became a hot topic of the day. During the 8K cross-border forum held during the event, Sharp engaged in live dialogues with experts from various industries, showcasing the broad application prospects of 8K technology in high-tech R&D and precision manufacturing, among others. Sharp’s commitment to product research and development and strict quality control ensures that consumers can enjoy the life-changing benefits of high-quality products. For instance, during sports broadcasts, using 8K cameras can offer audiences a more enjoyable high-definition viewing experience. We have every reason to believe that with Foxconn and Sharp’s efforts in building the 8K eco-industrial chain, pursuing 8K technology will become a new trend in the industry. Upstream and downstream companies in various industrial chains are beginning to enter this field. It is anticipated that 8K TVs will soon become a common household item, and the concept of "8K" will transform from a technological innovation into a way of life.
In the realm of ultra-fine image quality, Sharp has long led the way in the 8K banner, driving the upgrade of various industries and content innovation. "8K imaging is not only the cornerstone of China's Manufacturing 2025 initiative but also the key to improving the future of humanity." In the process of upgrading the industrial chain, Foxconn and Sharp have already prepared ample hardware and technology to usher in the 8K era. For Foxconn and Sharp, 8K TV is not merely a "TV," but an entire ecosystem centered around 8K TV as a smart home IoT hub. In the future, Sharp’s 8K TVs will serve as the central control point for family life. Simply turning on the TV will enable various operations and services, seamlessly connecting smart washing machines, refrigerators, and other home terminals. This vision may even exceed expectations. Without a doubt, the widespread application of 8K technology in social life will disrupt traditional business and service models.
At present, China’s consumer upgrade is at a critical turning point. The level of product innovation, the degree of quality enhancement, and the richness of the shopping experience all determine the pace of market development, influencing its rise and fall. Relying on Foxconn’s industrial chain ecological layout and leveraging Tmall’s Super Brand Day activities, Sharp will bring transformative changes to the general public’s lives, enabling more people to enjoy an "ideal life" and unlocking a higher quality of life.
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