Intelligent lighting industry "pseudo-intelligence" prevails, how can smart lighting companies break?

With the concept of smart city, intelligent lighting is also hot, in addition to traditional lighting equipment manufacturers such as Philips Lighting, Osram, Op Lighting, etc. are actively transforming into intelligent lighting solutions provider, Internet and related equipment companies have also cross The world has joined the intelligent lighting army, such as ZTE, Huawei, Xiaomi and other giants have already launched strategic cooperation with LED lighting companies.

According to the latest data, by 2020, the global smart lighting market is expected to reach 8.14 billion US dollars, and the compound annual growth rate between 2015 and 2020 is about 22%. The smart lighting market will show tremendous growth potential in the next few years. So what is the current stage of intelligent lighting? How can companies promote the promotion of products in the market? In response, Zhi Jinhua, manager of the radio and communication products department of TÃœV SÃœD Shenzhen Branch, said in an interview with OFweek Semiconductor Lighting Network that smart lighting will tend to be more humane and smarter.

At present, control products have become more intelligent. “For example, a smart light bulb with Bluetooth and audio functions can not only control its brightness, color, but also music through the mobile phone app. This is not imaginable in the past few years.” For the development trend of the intelligent lighting market, Zhi Jinhua said: "The development of intelligent control will tend to be more humane, smarter and tend to the smart life we ​​want. By 2020, the market space for global intelligent lighting and lighting equipment terminals will reach 8 billion US dollars. ""

Although the smart lighting market is widely optimistic, the current smart products are not smart. In response to the emergence of "pseudo-intelligence", Zhi Jinhua said that "pseudo-intelligence" is based on the theoretical concept of manufacturing products. However, some functions are not used by users, and "pseudo-intelligence" and applications do not match.

Interview with Zhi Jinhua (right), Manager of Radio and Communication Products, TÃœV SÃœD Shenzhen Branch

At present, our common control method is mobile APP control, but there are many ways to control it. Like smart street lights, it is not controlled by the APP, but by the background. Zhi Jinhua believes that in fact, the intelligent lighting industry has standards, but this set of standards is still being developed and improved at this stage. He exemplified: "For example, giants such as Philips and Osram have their own corporate product standards, but their standards are intellectual property rights and cannot be shared. Therefore, the entire industry lacks public standards, once the industry has unified The intelligent standard, then there is no longer 'pseudo-intelligence'." Zhi Jinhua said that to overcome the "pseudo-intelligence" problem, the first thing is to standardize the standard. After the standard is unified, the technology will also tend to the standard.

At this stage, in addition to the problem of decentralization of industry standards, the issue of intelligent lighting industry has become a stumbling block to industrial development. However, some practitioners say users are too sensitive to security issues.

In this regard, Zhi Jinhua said that users' concerns about security are not superfluous. He analyzed that the security of smart products includes two aspects: one is network security and the other is hardware security. Network security usually refers to software security, such as whether mobile APP is vulnerable to hacking, and hardware security is the danger of electric shock, whether there is danger of radiation to the human body and the danger of harmful substances leaking.

Regarding how information security is guaranteed, he introduced that TÃœV SÃœD has acquired a software testing company in Singapore that specializes in data security testing. In addition, penetration testing can be done in Germany, and intrusion testing is included in this test. In addition, TÃœV SÃœD cites the German data protection certification system, which specializes in the certification of products with control software.

In addition, there are differences in regulations and certification standards for intelligent control products. As an intelligent control manufacturer, it is necessary to fully consider the area where the product is exported at the product design stage, and design the product in a targeted manner in accordance with the standards of the area.

Zhi Jinhua said that because each country's trade barriers are different, the regulations are different for products to different countries. For example, the Wi-Fi channel used by the EU and the United States is different. There are 13 channels available in the EU, and only 12 channels are available in the US. Therefore, 2.4G products that can be sold in various countries around the world need to be closed in the United States. 13 Wi-Fi channels. In addition, in the United States, only the control of products to the outside world, regardless of control can not prevent interference; but Europe has control and restrictions on both sides. In addition, in the EU, the main instructions are, such as the R&TTE wireless communication equipment directive; while in the United States, the main part is that the security part is not mandatory in the United States. Although it is a voluntary certification, it is more acceptable for users in the United States. Products that have been certified for safety are safe.

Since different countries and regions have different certification standards, how can we use this barrier to sell customers' products to countries such as Europe and America? Zhi Jinhua believes that in the process of product design and development, it is necessary to apply these regulations to do simulation tests. If these tests are not done, once the products go to the market to do relevant regulatory certification tests, it is easy to fail, but At this point, the product has been finalized, and it will be very troublesome to rectify, and the labor cycle and cost will increase a lot. He introduced that TÃœV SÃœD will guide customers to locate the market, and then help customers understand the corresponding market compliance regulations and guide the simulation test. At the same time, TÃœV SÃœD's laboratories can also help customers to complete the verification of the design test.

As for how to ensure the accuracy and effectiveness of customer product test results, Zhi Jinhua said that TÃœV SÃœD can ensure the consistency of test equipment and test personnel through professional laboratory equipment calibration and system training professional testers; At the same time, the test environment is controlled within the standard range, and the international standard test system and software are used in the method. Therefore, TÃœV SÃœD fundamentally guarantees the stability and accuracy of the test results.