I believe that the LED people who joined the VIP team of the 10th anniversary of the high-tech LED have noticed that since the establishment of the group, everyone has been here to talk freely, and to make contacts, even more exciting is that there are red envelopes every day. Just last night, Fei Ge stood up and threw out the most concerned issue of LED people, that is, "the market share is more and more concentrated, how do small and medium-sized enterprises survive?", for a time, everyone is vocal and express their opinions. .
So, what do you think about this issue? Let’s look at it together! (Note: The names of the speakers below are WeChat nicknames)
Feige: The market share is getting more and more concentrated, how can SMEs survive?
Jiansen Jiang Haizhong: Market resources integration, full use of resources, product quality is excellent, and the company's specialization.
Lei Te Xueling: Adhere to the products, maintain the core value of the products, and do not bow to the vicious competition.
Jiansen Jianghai: The vicious competition enterprises finally give the bottom of quality enterprises.
HDM: Vicious competition is indispensable. Small-scale transformation technology, cost and capital are bottlenecks. One word is difficult.
Rainbow purple high-voltage flip chip Chen Xu: There is competition to be benign.
Sany Lianguang Fan Wei: Like the LED splitting and taping machine industry, there is competitive competition. Everyone is happy to talk about the price. SMEs survive, do specialized segmentation, strengthen enterprise management, improve operational efficiency, and enhance cash flow.
Fei Ge: At the end of the war, there is no such thing as vicious or benign.
Hu Yong, who is doing aluminum-based circuit boards: As an LED aluminum substrate company, it faces the same problem, and orders are getting more and more concentrated. Recently, the price increase has driven demand and the orders are full. After concentration, the production capacity and capital are the biggest problems for enterprises. We must ask how small and medium-sized enterprises can survive. For LED aluminum substrate enterprises, 1. How many meters of rice should be cooked? 2. No blind impulses and mixed faces. 3, can only select customers according to their own company's positioning, the first customer is the return, the second is the price, the third is the value of the customer, 4, the company's positioning next year, one is to see how much money they have, two It is the type of what the company can do (what products are most competitive). 4. If money, technology, and customer resources are only missing, think of ways to hold the group and integrate resources. If nothing is missing, simply don’t do it! : How do SMEs survive? Preparing the appropriate money to do the right thing is the only way to make the company survive the most.
Zhang Xiaofei: Let's say that SMEs survive. If price war is not your strength, don't fight price wars and say price competition first. If price competition can kill your direct competitors (directly with customers), It is the best means. If the price war is not your strength, don't fight the price war.
Zhang Xiaofei: Do you have enough money to create "core technology"?
Lei Te Xueling: Big fish eat small fish, small fish have no water, can only dry up. We have the capital to maintain our core technology, whether it is technical or tactical or price war, we can not do without the financial strength and brand value.
Sanyi Lianguang Fan Wei: Core technology requires our continuous learning and innovation.
Jincheng Weida Zheng Zhitian: The product line shrinks, motivating internal employees and optimizing production efficiency.
Li Bing, a Taiwanese worker, has serious homogenization and only upgrades and innovates.
Sany Lianguang Fan Wei: What we have now is the core competitiveness, but we need to pay attention to the protection of various intellectual property rights by the government, so that everyone pays attention to value is not price.
Biebo: The problem now is that brand companies are also fighting price wars. Nowadays, most of the lighting industry is homogenized, and there is only a price war, but how many companies have core technologies?
Jiang Yue: Low-cost control, the price war itself is the strongest core competitiveness.
Zhang Wenbo Kangmete Silicone: Product quality is the key, quality is stable, and other talks.
Lian Shang Optoelectronics: Core competitiveness is high, other meaningless.
Bangding alloy line Laoyu: We are small enterprises, the quality is good, the data is good, the after-sales service is not good! The promotion is good, the reputation is good, the small business still eats the elephant.
Gaogong LED found that when discussing the core competitiveness, many people raised the issue of plagiarism and proposed different opinions.
In this regard, Fei Ge said that to win the war, do not complain about the harsh war environment. In a sense, someone else copying you shows that you still have some hope. So when you are glad that you are smarter, use your brain to do something that makes others jealous of you.
Zhang Xiaofei: How to live in 2017?
Of course, it is not a way to survive, otherwise the Spring Festival in 2018 will not pass.
Ke Shifu Jiang Jinyuan: Now the market is very competitive, thinking about how to make products for next year, how to launch the products in the market this morning.
Guangzhou Weilong energy-saving aging system Lu Dongqiang: LED is not very optimistic, not too pessimistic, but every day has to think about failure. LEDs are not afraid of subdivision, and truly subdividing their own things can make LEDs really live. Not afraid of subdivision, I am afraid not to specialize.
Key and gold wire service: optimistic, positively facing challenges, and living for a long time to have a future.
Jin Cheng Weida Zheng Zhitian: Kill the opponent, grab the customer, and defeat the king.
Hu Yong, who made the aluminum-based circuit board: The customer grabbed a day and grabbed it. After grabbing an order, the customer ran back, according to the original supplier. I think that grabbing customers must be right, to be able to serve, the price must have an advantage, quality and technology must be there, and services should be there. Therefore, you can't blindly grab it.
Key and gold wire service: Do what you are good at, do not follow the trend, control the flow of funds, do some products with advantages, slowly grow bigger and stronger, the market is so big, there is always one of its own. Customer loyalty is now low.
Everyone has their own opinions on the topic of grabbing customers. Therefore, Fei Ge throws out the question of "friends are good, my wife is not good?" Let everyone think about the meaning.
Hu Yong doing aluminum-based circuit boards: There are few who can make a wife. The original business depends on the relationship. Now the first is the price, and the second is the relationship.
Key and gold wire service: In the case of a price difference, the relationship is more important.
Rainbow purple high-voltage flip chip Chen Xu: The first is quality, after-sales, service, and the second is price.
Jin Cheng Weida Zheng Zhitian: It is very difficult to grab the opponent's core customers, and it is easier to grab his girlfriend and lover.
Hu Yong: Some people (enterprises) are as easy to talk about as a girlfriend and a wife, but some people (businesses) have married their wives and like to find a girlfriend. In the end, there are no girlfriends and some girlfriends. I chose another wife, and many of them were killed by my wife. I didn’t choose it.
Zhang Xiaofei: If the company does not succeed, the first does not learn (reading, not to copy things), the second does not think, the third is afraid of hardship, the fourth action is too fast, the fifth hand is soft.
For more topics, please pay attention to the VIP Group of the 10th Annual Meeting of Gaogong LED (1.2).
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