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(China Lighting Network Liang Jiaxin News) In 2009, known as the "LED first year", LED products began to be widely used in various lighting fields. As the LED trend continues to grow, LED products have begun to enter the store lighting, and have won the love of lighting designers and users. Recently, China Lighting Network interviewed NVC Lighting Co., Ltd., which has full experience in the development and application of LED lighting products, on the current status of store lighting design and the use of LED products in store lighting.
NVC Lighting, one of the most influential lighting product and application solution providers in China, carries out continuous innovation campaigns through independent research and development systems to provide high-quality, energy-saving and beautiful artificial lighting environment for the public. Products involved in commercial, office, home, outdoor, light source appliances, electrical and other six areas, especially commercial lighting has always maintained a leading position in the industry.
China Lighting Network: Which of the luminaires produced by your company are used in the field of store lighting?
NVC Lighting: Since its establishment, NVC Lighting has its own R&D department to carry out independent research and development. With the establishment of NVC Shanghai R&D Center and the continuous development of Huizhou R&D system, NVC Lighting's independent R&D capability has been further strengthened.
NVC’s commercial lighting products have so far received more than 50 national patents. Among them, embedded flip-type spotlights, double-reflector downlights, track spotlights TLH300, TLHE407, TLH411, TDG336338 downlights for commercial shops have obtained patents for appearance.
China Lighting Network: “Green energy saving†is the trend of the lighting industry. When your company produces lighting products, how to make the lamps and lanterns realize the energy saving and environmental protection in practical applications?
NVC Lighting: “Green Lighting†not only requires the product itself to be environmentally friendly and energy-saving, but also requires health, environmental protection and energy conservation in the production process of the early stage of the product and in the application of the later products. As an energy-saving lighting manufacturer, NVC Lighting mainly considers the following points:
a) Consider the maximum use of light when designing the luminaire. In the optical design of light fixtures, light control technology, new materials applications, there have been more innovations, such as NVC's downlights, light panels, lighting efficiency can be increased by 10%;
b) Use HID light source and miniaturization of light source power. The HID light source has a luminous efficacy of 75-100 Lm/w, which is more than 5 times that of a halogen light source, and has a longer life than a halogen light source. The number of lamps used in the same place will be greatly reduced, saving electricity; while reducing maintenance;
c) Electronic ballasts are used in the lamps. The power consumption of the electronic ballast itself is only 1/3 of that of the magnetic ballast. In addition, the high power factor of the electronic ballast does not have a large impact on the entire power grid;
d) Lighting system solutions. In the development stage of the luminaire, the design problems in the application process, such as dimming, different loop control, etc., are also considered. In addition, the company also provides corresponding lighting design solutions for customers to choose, to maximize energy conservation and environmental protection.
China Lighting Network: In the process of store lighting design planning, what factors need to be grasped to create the best lighting effect?
NVC Lighting: Shop lighting is not simply illuminating goods. We can achieve people flow through lighting, evoke consumers' desire to buy, and enable consumers to obtain more business information visually.
It is the primary prerequisite for lighting design planning to fully understand the cultural connotation of the brand, highlight its brand image, and accurately grasp the type of consumer groups.
In the process of creating a lighting atmosphere, we must grasp the relationship between general lighting and accent lighting. Ordinary lighting is the most basic and important step. It gives the space a uniform illumination and a comfortable ambient tone. Therefore, in the design of general lighting, the two basic elements to be grasped are illumination and color temperature. The key illumination is formed on the basis of general illumination by comparing the local and overall ambient illumination. Different contrasts will create different visual perceptions, requiring different light sources, different powers, and beam angles to achieve.
China Lighting Network: In the process of lighting projects throughout the store, how does your company work with lighting designers to design lighting solutions?
NVC Lighting: Lighting designers are the creators of a harmonious light environment. As a manufacturer of lighting products, we must not only provide customers with high-quality lighting products, but more importantly, provide customers with a healthy light environment.
In order to better understand the design ideas and solutions of the store designers and better cooperate, NVC Lighting and each NVC Operations Center have set up lighting design departments.
In the early stage of the project, the lighting designer will communicate with the shop designer in depth, clarify the purpose and purpose of the lighting implementation, and understand the store designer's conception of the store's light environment. If the shop designer is not familiar with the lighting products, NVC's The lighting designer will assist them in conceiving the shop lighting scheme. After the installation, the store designer will inspect the lighting design and feedback the results to the lighting designer and provide relevant adjustment schemes to enable the final realization of the light environment and design. The teacher wanted to be completely consistent.
China Lighting Network: So far, what lighting brands have your company done for famous brands or specialty stores? What is the owner's reflection and evaluation?
NVC Lighting: NVC has designed and provided lighting products for many well-known brands at home and abroad, such as Xtep, Hongxing Erke, Meters. Bonwe, Seven Wolves, Jeanswest, Jordan, Anta, Converse, Red Star Macalline, Annunciation Bird , Kappa, Nike, Senma, Red Apple furniture and other domestic famous brands.
The focus of commercial lighting is to promote the maximization of profitability of goods. The brand that NVC serves has developed rapidly in China, and is very satisfied with the lighting products provided by NVC and the light environment.
China Lighting Network: At present, LED is expanding in the store and office lighting market. What market potential do you think LED has into the store lighting market?
NVC Lighting: LED has been widely used in outdoor lighting. We also see some places in use indoors, but because the price has not reached the level generally accepted by the market, large-scale use requires a process.
As LED technology becomes more mature and lower in cost, it is believed that LED will continue to expand in the field of commercial lighting. LED has the characteristics of long life, low safety, low voltage, various colors, easy lens design, flexible size, etc. It can also be equipped with sleeve lamp, spotlight, ceiling lamp, wall lamp, chandelier, corner lamp, flat panel, lamp panel, Fluorescent lamps and other types of lamps can be used for key lighting or basic lighting, which is convenient for lighting designers to create personalized designs. It is believed that in the next few years, they will be able to see more and more important role in store lighting.
China Lighting Network: How will your company launch the LED store lighting market in the future?
NVC Lighting: We have seen that many manufacturers are trying to enter this field, but many brands are still expanding product expansion, simple appearance design and assembly production, and even pure OEM. The current market is different from the past, and the channel is gradually evolving. The product in the LED era is the key to success. Therefore, it is of vital importance to build the core competitiveness of the lighting enterprise on the product itself.
NVC Lighting started the development of LED products five years ago and established an LED project team at the Shanghai R&D Center last year. It is responsible for the technical research, product development, supply chain development and market operation of LED products. NVC Lighting has accumulated a certain amount of LED application development and intelligent control. It is gradually launching some refreshing LED key lighting, basic lighting and mood lighting products, which will make NVC commercial lighting from excellent. Moving toward excellence, moving from a leader role to a leader role.
(Edit: Sandwich) 