With the production base of lighting fixtures, Leliu can fully integrate the influence of these brands to create a regional brand declaration “China Lighting Lighting Capital†(tentative name), forming an overall strength and promoting greater development of the entire industry and region. ——Yu Weilun, Party Secretary of the Party Committee of Leliu Street
This year, Leliu will fully sprint the "China Lighting Capital" (tentative name) brand. At present, Leliu Street Office has determined to declare this regional brand with Leliu lighting as the main body. At present, the application for the brand in the region is underway.
Industry: The output value accounts for about 1/3 of the total production in the country.
In China, a number of lighting manufacturers that have gone out of the market have long been famous. Nowadays, Leliu lighting manufacturers are developing rapidly, the industry supporting facilities are gradually improving, and the industrial advantages are more obvious. Huaqiang Lighting, Songye Lighting, Jinli Electric, Xingyun Lighting, Songtian Electric and other well-known brands in the industry are in China. Market share is at the forefront.
Leliu currently has more than 3,000 industrial enterprises of various types, among which lighting manufacturers account for more than 500; the industrial output value of the lighting industry accounts for more than 20% of the industrial production value of Leliu Street; The output value accounts for about one-third of the total production in the country. The products are well-known at home and abroad, and the export ratio is about 60%. It is exported to nearly 100 countries and regions such as Europe, America, Middle East and Southeast Asia.
The number is boring, but it cites the “strength†of Leliu in the lighting industry: first, high market share; second, high concentration of industry; third, flexible business operation; fourth, product update is fast , fashionable and rich in variety. Yuan Weilun, secretary of the Party Working Committee of Leliu Street, said that Leliu has become a production base for lighting fixtures in China. Leliu can fully integrate the influence of these brands to create a regional brand declaration “China Lighting Lighting Capital†( Temporary name), to form an overall strength, to promote greater development of the entire industry and region.
Declaration: Fully open formal application work
At present, Leliu has already negotiated with relevant state units and is preparing to prepare the application materials. The formal application work has been fully opened.
In May of this year, Leliu Street Office will take the lead in organizing hardware companies (including some lighting hardware accessories companies) to participate in the Las Vegas Hardware Show to help companies explore overseas markets, investigate foreign environments, and compare with their foreign counterparts. Promote innovation and improvement in technology, style and quality. Second, special funds will be allocated from the special funds for street science and technology to support the technical transformation of lighting companies. Third, the establishment of lighting lighting technology research and development center to promote the company's research and development capabilities to a new level.
The relevant person in charge of the Leliu Development Office said that the Leliu government will work hard to develop the regional brand of “Leliu Lightingâ€, making it a social and public resource that is constantly adding value. In the future, brand-name companies can use the “China Lighting Capital†brand. “After the successful application, this regional brand can become a favorable weight for attracting investment and obtaining bulk purchases, and it has a positive effect on expanding the logistics market to taste the retail wholesale market.†The person in charge introduced. It is reported that after the successful application, Leliu organizes lighting companies to participate in the conferences at home and abroad, and will use this regional brand.
At present, the lighting industry has formed a number of industrial bases in large and small sizes in China. Zhongshan Guzhen Lighting and Jiangsu Changzhou Lighting have all demonstrated obvious clustering characteristics. Why is Leliu so confident to win this national certification.
“There is progress in competition.†The person in charge of the project said that the ancient town of Zhongshan has the advantage of lighting, that is, the decoration of the lamps is biased towards design, and the ancient town is mainly small and medium-sized enterprises, focusing on trade and commerce; The town is an electric light source industry base, that is, the illuminant in the lamps and lanterns. Most of its enterprises are mostly Sino-foreign joint ventures; Leliu focuses on the development of lighting fixtures and accessories such as light pipes, brackets, switches, etc. The enterprises are mostly private enterprises, and the advantages of the three are not the same. "Our scale is more powerful is the cluster of lighting and accessories industry. And we believe that we will promote each other in the competition," said the person in charge.
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