LED lighting enters sports brand stores to increase sales

As a Chinese sportswear brand, “Li Ning” has always been favored by sports fans. To this end, "Li Ning" is particularly concerned about the image of each store. From the design style of the showcase to the use of lighting, the concept of Li Ning people is vividly displayed. Especially for the lighting part, it has been emphasized that the lamps used must have high luminous efficiency, high color rendering, long life and so on.
Recently, with the completion of the renovation of Nanjing Lining Dachang Store, and the completion of the Nanjing Li Ning Dongshan Pedestrian Street Store in March, it marks that Henderson led lighting and Li Ning have entered a stable cooperation stage.

Before this, the metal halide lamp occupied the market for a long time. The shortcoming of the ceramic metal halide lamp is that it uses large amount of electricity and high temperature. It is not only expensive to use, but also burns the wall and is damaged for a long time. In the storefront image. The lighting renovation program uses the Henderson LED lighting source series: 8-inch downlight, 5-inch downlight, PAR30 spotlight. According to the technical requirements of Li Ning store, the top of the ceiling is equipped with LED 8-inch downlights, which fully meets the requirements for average illumination. The showcase part uses LED 5-inch downlights and LED PAR30 spotlights. This combination of point and surface lighting makes every piece of clothing and every pair of shoes on the store more vivid and bright. Telling what is the real store, every passing guest is attracted by this novel lighting.

Li Ning Marketing Manager Zhang said that in the past two years, the company has been understanding and want to try LED lighting products, but has always been concerned about the reliability of LED lighting products, as well as lighting effects. Since the beginning of March, Nanjing Jiangning Dongshan Pedestrian Street has replaced Henderson LED lighting products. After 4 months of use, as well as comparison and power consumption testing, Henderson LED lighting products not only have stable performance, but the effect is in line with Li Ning's decoration. Style, and 65% of the power saving rate also greatly reduced the operator's operating costs, while also improving the use of air conditioning in the store. Originally, it was necessary to adjust the air-conditioning temperature to 24°. Now it can be satisfied by adjusting to 27°, and it is also invisible to control their cost. Therefore, this epoch-making lighting product was promoted to Li Ning Dachang. I hope they not only sell Li Ning products to make money, but also save money by using Henderson LED lights!

Mr. Wang, a Henderson agent who made a special trip to the decoration site, said that his efforts have made the cooperation between Henderson LED Lighting and Li Ning, and Henderson’s serious responsibility has made the transformation a success. Our aim is to promote green Hedson LED lighting products to every brand store, so that customers not only satisfy the high power saving rate, but also satisfy the Henderson LED lighting. Stylish lighting style.

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