"Jike Intelligent Ecosystem" launched _ take off the hat of "traditional car enterprises"

In 2018, at the Bo Yue Conference, Geely made a bold move by launching its "Jike Intelligent Ecosystem," grabbing the attention of industry observers and consumers alike. Many were surprised—this wasn't your typical car conference; it felt more like a tech company's product launch. Indeed, Geely, which has been heavily investing in in-vehicle connectivity technology, is shedding its traditional car manufacturer image and rebranding itself as a tech-driven company. So, what exactly is Geely’s "Jike Intelligent Ecosystem," often referred to as the "GKUI" system? And what value does it bring to the company and its customers? GKUI, short for "Geek User Interaction," is an automotive intelligent ecosystem built on the Android platform. It consists of four core components: "One ID," "One Desktop," "Application Ecology," and "One Cloud." These elements work together to create a seamless, personalized user experience. The "One ID" feature allows each owner to have a unique G-ID account, granting access to various functions such as G-STORE, G-Wallet, and third-party applications. This ID also enables the system to gather and analyze data on user behavior, preferences, and driving patterns, offering tailored services like location-based recommendations, voice assistance, and music suggestions. The goal is to provide a highly personalized driving experience that adapts to the driver's habits and tastes. The "One Desktop" is designed to mimic the smartphone interface, making it familiar and easy to use. With a touch-based interaction method, users can enjoy a mobile-like experience while driving, reducing the learning curve and enhancing usability. Moreover, GKUI offers customizable themes, allowing owners to express their personal style through the car’s interface. The "Application Ecology" covers a wide range of services, including navigation, entertainment, car control, and smart home integration. GKUI supports multiple map providers like Gaode, Tencent, and Baidu, and even integrates with platforms like ZHUO LE and Himalayan for audio-visual content. It also includes features like voice assistants, car-to-car communication, and even a digital wallet (G-Wallet) for in-car payments. Perhaps most impressive is the collaboration with JD.com, which allows users to remotely control smart home devices and even purchase groceries directly from the car. This level of integration shows how far Geely has come in building a truly connected ecosystem. The "One Cloud" refers to the developer cloud platform, where Geely partners with Alibaba Cloud and Google Cloud to provide an open environment for developers worldwide. This not only fosters innovation but also supports Geely’s global expansion strategy. Beyond GKUI, Geely has been continuously improving its in-vehicle systems. The G-Netlink system, first introduced in 2010, has gone through several iterations, evolving into a comprehensive in-car assistant that monitors vehicle health and provides real-time updates. Collaborations with companies like Apple, Qualcomm, and Keda Xunfei have further enhanced Geely’s capabilities in connectivity and AI. With the release of "iNTEC Humanized Wisdom Technology" last year and the launch of GKUI this year, Geely has demonstrated a clear commitment to innovation and technological leadership. As the automotive industry undergoes a major transformation, driven by big data, AI, and connectivity, Geely is positioning itself as a key player in shaping the future of mobility. By stepping away from its traditional car manufacturer identity, Geely is embracing a new era of innovation, aiming to become a tech-driven company that leads the way in intelligent, connected, and sustainable transportation.

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