"Jike Intelligent Ecosystem" launched _ take off the hat of "traditional car enterprises"

In the 2018 Bo Yue Conference, Geely made a bold move by unveiling its "Jike Intelligent Ecosystem" to capture widespread attention. Many observers remarked that this event felt more like a tech conference than a traditional automotive showcase. Indeed, Geely is no longer just a car manufacturer—it's redefining itself as a technology-driven company, shedding its "traditional" image and embracing innovation in vehicle connectivity. So, what exactly is the "Jike Intelligent Ecosystem," and why is it generating so much buzz? Known for bringing together key players from the internet industry, the ecosystem represents Geely’s ambitious effort to build a comprehensive intelligent platform that integrates smart mobility with digital services. At the heart of this ecosystem is GKUI, or "Geek User Interaction," an automotive intelligent system built on the Android platform. It consists of four core components: "One ID," "One Desktop," "Application Ecology," and "One Cloud." Each element plays a crucial role in enhancing user experience and expanding the possibilities of connected vehicles. The "One ID" feature allows each owner to have a unique G-ID account, granting access to various functions such as G-STORE, G-Wallet, and third-party applications. This personalized approach not only enhances convenience but also enables the system to learn and adapt to individual preferences, offering tailored recommendations and experiences across different Geely models. The "One Desktop" mimics the smartphone interface, making it intuitive and familiar for users. This design reduces the learning curve and brings the seamless mobile experience into the car. Moreover, the system supports customizable themes, allowing users to express their personality through the car’s interface. The "Application Ecology" covers a wide range of services, including navigation, entertainment, car control, and smart home integration. By partnering with major platforms like Gaode, Tencent, and Baidu Maps, GKUI offers a fully integrated experience. It also connects with audio-visual platforms like Zhuo Le and Himalayan, ensuring a rich multimedia environment. Even more impressive is the integration with JD.com, enabling users to manage smart homes and even shop for groceries directly from the car. Finally, the "One Cloud" refers to the developer cloud platform, which collaborates with Alibaba Cloud and Google Cloud. This open ecosystem empowers developers worldwide, supporting global expansion and fostering innovation in connected vehicle technology. Beyond GKUI, Geely has been steadily building its in-vehicle systems over the years. The G-Netlink system, launched in 2010, has evolved through multiple iterations, becoming a vital tool for drivers. With partnerships like Apple’s CarPlay, Qualcomm’s Snapdragon platform, and Keda Xunfei’s voice recognition technology, Geely continues to push the boundaries of automotive innovation. As the automotive industry undergoes a transformation driven by big data, AI, and connectivity, Geely is positioning itself at the forefront of this change. By shifting from a traditional automaker to a tech-focused enterprise, Geely is not just keeping up with the times—it’s shaping the future of mobility. Through strategic collaborations and continuous R&D, the company is building a smarter, more connected driving experience for consumers around the world.

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