Casa Di and christeyns push the clothing care essence set

On October 26th, Casa Di washing machine unveiled its brand upgrade strategy under the theme of “Slim and Noble for Love.” In a significant move, the 70-year-old Belgian high-end fabric care manufacturer Christeyns, renowned for its expertise in luxury fabric care products, partnered with Casa Di to launch a premium clothing care essence set. This collaboration offers tailored washing modes and exclusive detergents designed for different fabric types, enhancing the overall care experience and deepening the Casa Di care ecosystem. By integrating advanced technology and personalized solutions, the partnership aims to deliver healthier, smarter, and more exclusive care options for users. **From "Appliance" to "Smart Device": The Birth of an Ecological Care Program** Founded in 1946, Christeyns is a leading European company specializing in high-end fabric care, serving five-star hotels and professional laundries. With a market share exceeding 90% in countries like France and Belgium, the company has built a strong reputation for quality and innovation. Its Pro-Fit series is even used by the seven-star Dubai Sailing Hotel. As one of the world's top high-end appliance brands, Casa Di was a natural choice for collaboration. Together, they launched a premium clothing care essence set, marking the birth of an ecological care program that redefines the future of home care. Eric Brouwers, General Manager of Christeyns International Markets, said, “Casa Di’s high-end user base and brand appeal deeply resonated with us. We believe this partnership will bring new value to the market.” At the event, Casa Di introduced its Clothing Care Center, featuring innovative products like Fiber See, Gemini Yunshang, and Fieno, showcasing the power of fiber-level care. The RFID-enabled washing machine, the first of its kind, can automatically scan clothing tags to identify materials, colors, and styles, offering customized care solutions. The Gemini Yunshang model pioneered a dual-barrel system for healthy washing and separate care, while Casa Di also integrated drying and ironing functions, creating a full-service care center from cleaning to finishing. As part of the ecological care initiative, Casa Di and Christeyns not only launched the clothing care essence but also developed exclusive detergents, care agents, and builders. These products are specifically tailored for different fabric types—such as pajamas, business suits, dresses, and sportswear—ensuring optimal care in various life scenarios. For instance, in a home setting, Casa Di provides a special silk detergent for high-end silk pajamas, using a soft wash program to restore the fabric’s luster and softness. For formal dresses, a specialized detergent removes stains while preserving the dress’s shine. Even sports and business wear benefit from Casa Di’s exclusive washing programs, ensuring every garment receives the best possible care. Imagine a scenario where a user places a wool scarf into the washing machine. The display immediately alerts them that the scarf is made of wool and should be washed separately. The machine then activates the “wool wash” program along with the appropriate care essence. It even reminds the user when the detergent is running low, prompting a one-click purchase. At this point, the washing machine is no longer just a device—it’s a smart, intelligent care assistant. The transformation from “appliance” to “networked device” has officially begun. **Building a High-End Care "Ecosystem": Entering the Global Fabric Care Era** Industry experts believe that the collaboration between Casa Di and Christeyns will further strengthen the global high-end care ecosystem. During the press conference, representatives from Christeyns personally experienced the unique features of the Gemini model, discussing future innovations and how the care industry is evolving. This partnership is expected to drive the global care industry into a new era—one focused on fabric care, where users enjoy a healthier, more intelligent, and personalized experience. In the internet age, Casa Di continues to lead by connecting with users’ deep needs through cross-border collaborations, offering premium solutions that make it the preferred choice for high-end households. With 14 design centers, 28 research institutions, and a global team of R&D professionals, Casa Di’s high-end care solutions are supported by a robust ecosystem. Through its “big platform,” Casa Di brings together researchers, manufacturers, and partners to address the diverse needs of high-end users worldwide, driving innovation and progress in the entire care process.

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