Werner Vogels This article is produced by NetEase Smart Studio (public number: smartman163). Stay tuned for AI and the next big era! [NetEase Smart News, December 4] Amazon AWS Chief Technology Officer Werner Vogels emphasized that in the future, technology will become more human-centered, and artificial intelligence will reshape the business landscape. Those who once believed that app downloads would bring a better world may find AWS re:Invent challenging. Vogels pointed out that mobile apps have not truly democratized access to information. "The world is suffering from app fatigue. People in developing countries don't use mobile apps because it's not a natural form of communication," he said. He added that companies relying on mobile apps haven’t succeeded because users in these regions often struggle with managing multiple applications at once. Vogels suggested that the future will see more natural interaction through voice. This aligns with AWS’s vision of positioning Alexa as a platform for seamless communication between businesses and consumers. According to him, the future will be people-centric rather than machine-centric. AWS has developed tools to help companies simplify customer interactions. For example, Volkswagen, BMW, and Ford now integrate Alexa into their vehicles, allowing drivers to interact with their cars, ask about driving conditions, or get road information without interacting directly with the system. Previously, voice commands were rule-based and failed to understand real user needs. Tasks like "How much range do I have? Where’s the nearest gas station?" required using an app, which could distract the driver. With Alexa, the human-machine interface becomes much more interactive and powerful. "This is how we work with companies. We listen and provide them with tools. It's a fundamental shift in our business approach," Vogels explained. Cloud computing is democratic because it enables an AI-driven analytics era. Voice allows devices to truly understand human behavior, not just follow manual instructions. GE, for instance, has integrated Alexa into refrigerators to guide users on what to stock and how to cook with existing items. "All of this is possible thanks to neural networks built on the cloud, which can process data faster. Engineers can now build flexible and reliable systems," Vogels noted. Today, digital natives use voice interfaces to find answers quickly. When combined with facial recognition software, this system becomes even more powerful. Preparing for the Future With AI, voice can unlock many possibilities. Imagine driving into your home, and the house’s voice assistant automatically opens the garage door or turns on the lights before you enter. Take the International Rice Research Institute as an example. They aimed to distribute various rice types to poor farmers to reduce poverty. Initially, they created a digital system to help farmers understand their crops and fertilizer usage. However, none of the farmers used the site. The institute later realized that a voice-based mobile interface was needed. The success of this system reduced chemical fertilizer use by 90%. AWS claims its voice-based platform can integrate everything. Their services aim to free employees from repetitive tasks and improve efficiency. "Conference room equipment is often frustrating, causing meetings to start late. No matter how many IDs you need to enter, voice eliminates all these issues," Vogels said. "If voice is natural at home, it should be natural at work too." Alexa’s business model is a comprehensive service where businesses can manage users. Its goal is to become an intelligent assistant for daily tasks. Companies like Cisco and Polycom have adopted Alexa. Your Story has been following how the industry evolves with digital personal assistants. A speech-based system is here and is set to change how we work and interact with our environment. Tools like Ring Central, Concur, SAP Success Factors, Splunk, and Acumatica have all integrated with Alexa. WeWork will deploy Echo devices in conference rooms globally to enhance collaboration. "Integration is key, and voice is central to it. All the code is just business logic. The future is a managed service environment," Vogels said. Businesses only need to focus on their core logic, while AWS handles the rest. Digital Assistants Will Change How We Work Voice will be the biggest disruptor over the next decade. Security remains critical as data moves to the public cloud. Businesses must take encryption seriously. Since customer data will be stored in the cloud, engineers must ensure data safety. Vogels stated that the future business model is security-focused. AWS helps customers stay vigilant on this issue. Nora Jones, author of Chaos Engineering, emphasized the importance of building resilient systems. "If you're a streaming company, a service failure shouldn’t affect your media. At every stage, maintain high service levels. You can’t afford to lose customers," she said. Of course, the future is all about enhancing the user experience. Everyone agrees that digital assistants are the future. Manul’s founder Atul Jalan said, "In the future, due to the availability of digital data, software will have deeper insights into individuals and accurately predict future outcomes." He added that data is "the future of the world," and everyone will share it openly with platforms like Google, Facebook, and other mobile apps. Preparing for the AI Revolution All engineering students must be ready for the AI revolution by understanding company data. To achieve this, the industry and academia need large-scale reforms. Voice will be central, and systems should be built for human-computer interaction. The global market for smart virtual personal assistants (SVPAs) or chatbots is growing rapidly. According to Transparency Market Research, the market valued at $113 million two years ago is expected to reach nearly $1 billion by 2024. Popular virtual assistants like Apple Siri, Amazon Alexa, Google Home, and Microsoft Cortana are approaching 100 million users. These tools are mainly used in consumer contexts—booking movies, finding restaurants, checking sports events and weather, setting reminders, texting, calling friends, or playing music. In the next phase, companies will adopt SVPAs. These assistants can schedule meetings, follow up on tasks, submit timetables, and offer employee guidance. This could significantly boost collaboration, satisfaction, and cost savings. Cognizant believes SVPAs are gaining momentum and will have a disruptive impact in the future. Follow the NetEase Smart public account (smartman163) for the latest AI industry reports. 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