Werner Vogels This article is produced by NetEase Smart Studio (public number: smartman163). Focus on AI and read the next big era! [NetEase Smart News, December 4] Amazon AWS Chief Technology Officer Werner Vogels shared his vision on how technology will become more human-centered in the future, with artificial intelligence reshaping the business landscape. At AWS re:Invent, some app enthusiasts who believed that mobile apps would improve the world might have felt uneasy. Vogels pointed out that the current app-driven model has failed to truly democratize access to information. "The world is suffering from app fatigue," he said. In developing countries, people often avoid mobile apps because they don’t align with natural communication methods. Companies relying on apps haven’t seen growth due to users’ inability to manage multiple applications at once. Vogels emphasized that the future of interaction will be more natural—through voice. This is why AWS positioned Alexa as a platform for seamless communication between businesses and consumers. He believes the future will be people-centric, not machine-centric, and AWS has developed tools to simplify customer interactions. For example, car manufacturers like Volkswagen, BMW, and Ford have integrated Alexa into their vehicles, allowing drivers to interact with their cars, ask about driving conditions, and get real-time road information without needing to use complex interfaces. Previously, voice commands were rule-based and couldn’t fully understand user needs. Simple questions like “How much range do I have?†or “Where’s the nearest gas station?†required apps that could distract drivers. With Alexa, the interaction between humans and machines becomes smooth and powerful. "We work closely with companies, listen to their needs, and provide them with the right tools. This is a fundamental shift in how we operate," Vogels said. Cloud computing, driven by AI and machine learning, is inherently democratic. Voice allows devices to understand human behavior rather than forcing people to learn how to use machines. GE, for instance, now uses Alexa in refrigerators to help users know what to stock and how to cook using ingredients inside. "All of this is possible because neural networks can be built on the cloud, enabling faster data processing. Engineers can create flexible, reliable systems," Vogels explained. Today, digital natives use voice interfaces to find accurate answers to questions. When combined with facial recognition software, such systems become even more powerful. Preparing for the future With AI, voice can unlock countless possibilities. Imagine arriving home and using a voice interface to open your garage door or turn on the lights before entering. Take the International Rice Research Institute as an example. They aimed to help poor farmers by providing digital tools to understand crop care and fertilizer use. However, farmers didn’t engage with the system. The solution was a voice-based mobile interface, which led to a 90% reduction in chemical fertilizer use. AWS believes its voice platform can integrate everything. Their services aim to free employees from routine tasks, making operations more efficient. "Conference room equipment is often complicated, causing meetings to start late. Voice eliminates these issues," Vogels said. "If voice is natural at home, it should be natural at work too." Alexa's business model is a comprehensive service where companies can manage users. Its goal is to become an intelligent assistant for work. Cisco, Polycom, and others have adopted Alexa. Your Story has been following how digital assistants will reshape industries. A speech-based system is becoming real and will change how we work and interact with our environment. Tools like Ring Central, Concur, SAP Success Factors, Splunk, and Acumatica are already integrated with Alexa. WeWork is deploying Echo devices globally to improve workplace efficiency. "Integration is key, and voice is central to that. All the code is just business logic. The future is a managed service environment," Vogels said. Businesses only need to focus on their core logic, while AWS handles the rest. Digital assistants will transform the way we work Voice will be the main disruptor over the next decade, but security remains a critical concern as more data moves to the public cloud. Businesses must prioritize encryption and ensure data protection. Vogels highlighted that the future business model is rooted in security. At AWS, they continuously emphasize this. Nora Jones, author of Chaos Engineering, added that the future lies in building systems that maintain service continuity. "If you're a streaming company, a failure shouldn’t stop your service. You must work hard to maintain high reliability," she said. Of course, the future is also about enhancing user experience. Manul’s founder Atul Jalan said, "With digital data, software will gain deeper insights into individuals and predict future outcomes more accurately." He added, "Data is the future of the world. People will freely share data with Google, Facebook, and all their installed apps." Preparing for the AI revolution All engineering students should be ready for the AI revolution by understanding corporate data. But this requires large-scale changes in both industry and academia. Voice will be central, and systems should be built around human-computer interaction. The global market for smart virtual personal assistants (SVPAs) or chatbots is growing rapidly. According to Transparency Market Research, the market was valued at $113 million two years ago and is expected to reach nearly $1 billion by 2024. Popular assistants like Apple Siri, Amazon Alexa, Google Home, and Microsoft Cortana are nearing 100 million users. These tools are mainly used in consumer settings, such as booking movies, finding restaurants, checking weather, setting reminders, texting, and playing music. In the coming years, businesses will adopt SVPAs to manage meetings, follow up on tasks, and assist employees with daily routines. This could significantly boost collaboration, satisfaction, and cost savings. Cognizant believes SVPAs are gaining momentum and will have a disruptive impact in the future. Follow the NetEase Smart Public Account (smartman163) for the latest AI industry reports. Electromagnetic Air Pumps,Magnetic Air Pumps,Air Pump Aquarium,Magnet Air Pump Sensen Group Co., Ltd.  , https://www.sunsunglobal.com