Casa Di and christeyns push the clothing care essence set

On October 26th, Casa Di washing machine unveiled its brand upgrade strategy with the theme of “Slim and Noble for Love.” In a significant move, the 70-year-old Belgian high-end fabric care manufacturer, Christeyns, partnered with Casa Di to launch a clothing care essence set. This collaboration introduces customized washing modes paired with exclusive detergents, tailored to the unique properties of different fabrics. By expanding its care ecosystem, Casa Di aims to enhance the value of end-to-end care products, offering users more health-conscious and intelligent personalized solutions. **From "Appliance" to "Smart Device": The Birth of an Ecological Care Program** Founded in 1946, Christeyns is a leading European company specializing in high-end fabric care products, serving five-star hotels and professional laundry chains. With a market share exceeding 90% in countries like France and Belgium, their Pro-Fit series is used by prestigious establishments such as the seven-star Dubai Sailing Hotel. As a global leader in high-end appliances, Casa Di naturally became a perfect partner for Christeyns. Together, they launched a clothing care essence set, creating a comprehensive ecological care program. Eric Brouwers, General Manager of Christeyns International Markets, said, “Casa Di’s high-end user base and brand appeal deeply resonated with us. We believe this partnership will bring innovative care solutions to consumers.” At the event, Casa Di introduced its Clothing Care Center for the first time. Featuring products like Fiber See, Gemini Yunshang, and Fieno, it showcased the power of fiber-grade care. As the world’s first “smart” washing machine with RFID technology, the see washing machine can scan clothing tags to identify fabric type, color, and style, offering custom care solutions. The Gemini Yunshang model introduced a dual-barrel system for healthy washing and separate care. Casa Di also integrated drying and ironing functions, creating a full-service care center that redefines fabric care. As part of the Casa Di care ecosystem, the collaboration with Christeyns extended beyond just the essence set. They developed exclusive detergents, care agents, and builders to elevate the entire washing process. For different fabric types—such as pajamas, business suits, dresses, and sportswear—Casa Di created specific washing programs. For instance, silk pajamas are treated with a special soft wash to restore luster and softness, while dresses receive deep cleaning without damaging the fabric. Sports and business wear also benefit from tailored care. Imagine a user placing a wool scarf into the washing machine. The display immediately alerts them, “This is wool fabric—wash separately.” Once the button is pressed, the machine activates the “wool wash” mode and applies the corresponding care essence. It even reminds the user when the detergent is running low, prompting a one-click purchase. At this point, the washing machine isn’t just a device—it’s a smart, high-end care solution. The term “appliance” has evolved into “network device.” **The Rise of a High-End Care "Ecosystem": Entering the Global Fabric Care Era** Industry experts believe that the collaboration between Casa Di and Christeyns will strengthen Casa Di's global high-end care ecosystem, pushing it further into the fabric care domain. During the press conference, a Christeyns representative experienced the Gemini model and discussed future innovations with Casa Di’s chief nursing experts. Experts predict that this partnership will usher the global care industry into the “fabric care era,” offering smarter and healthier experiences for users. In the internet age, Casa Di continues to integrate cross-border resources by addressing users’ deep needs. Through partnerships like this with Christeyns, it provides high-end care solutions, becoming the top choice for discerning homeowners. As a “model” brand, Casa Di is driving the global washing machine industry toward greater intelligence and sophistication. With 14 design centers, 28 R&D partners, and a global team of researchers, Casa Di’s high-end care solutions are supported by a strong, interconnected ecosystem. By leveraging the Casa Di platform, R&D teams, manufacturers, and partners collaborate to meet the diverse and innovative needs of high-end users worldwide, fueling the evolution of the entire care system.

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