VR, split may just be a pseudo concept

2015 was a year of explosive growth for smart TVs. Letv, Coolo, and Xiaomi formed the first echelon of Internet brands; Storm as a new Internet TV brand, located in the second group, and the rapid rise of Internet TV brands such as micro-whales, the network's vocalization and influence have been increasing, becoming an indispensable The power of neglect.

In 2016, the Storm TV Super Hero TV 50X and the Coocaa 50A2 HiFi TV were released one after another. Both have a lot of comparability in terms of appearance and their respective design concepts.

From the aspect of design, there is basically no difference on the front, but the difference on the back is relatively large. Coocaa Open has shared a number of advantages in manufacturing, technology, etc., in the traditional TV giant Skyworth for 28 years. It is much stronger than the storm in industrial design.


(Hurricane Super TV 2 50X men's edition back design)


(Storm Super TV 2 50X men's edition front design)


(Cool open 50A2 HiFi big content TV front design)


(cool open 50A2 HiFi big content TV back design)

In both of these product concepts, the storm is focused on VR and split design, both of which are currently ahead of the hot technology. As the most popular technology in today's science and technology circles, VR is attractive in mobile applications, PC games and other aspects.

Previously, the storm has always been a force in the VR, in the development and accumulation of VR technology, in the domestic public companies still ranks in the front. The storm applied VR technology to the television field and launched the first VR TV. This is the first case in the current scientific and technological community. At the same time, split-type design is also a variant of the previous modular design. There have been various voices and attempts in the mobile phone industry. Storm 50X TV adopts a split-type design. Although it is not the first case in the TV industry, the idea of ​​following the trend is still Very frontier.

Compared with the storm's advance technology occupation, Coolopen 50A2 TV is more focused on the current user's overall experience, not to mention a simple hardware parameter configuration than the Storm 50X strong several levels, is its flagship JBL A-class certified stereo and HDR mode The overall experience for the user may be more easily obtained than the VR and split type.

Cool sound effects of the 50A2 can be felt as long as you use the TV. This sound experience is everywhere and everywhere. Although the Storm 50X VR has a lot of novelty, but the current VR industry chain has just begun, VR content is far from commercial applications, so it is more of an occasional experience to marvel at the new technology, and still have to return to ordinary The viewing mode to watch the show. At the same time, based on the Storm 50X TV, watching a VR program is using a mobile phone to manipulate the angle. This approach is also open to question.


The comparison between HDR and split design shows that HDR technology is the next development direction with 4K, quantum dots, VR, etc., and is a very popular concept in the recent industry. The biggest advantage of HDR technology is that it can bring about changes in picture quality. Even if there is no HDR video resource, the display of the image after the opening of this function is much better than that of ordinary TV.

The Storm's split design is for future upgrades. For example, if you feel that your hardware configuration is not enough to meet your requirements after one or two years, you can directly change the TVkit and you can reduce the cost of replacement. This concept is very good, but it is not very practical, because for most of the ordinary user groups, the TV only has a function of viewing a movie, as long as you can see it does not care about the specific hardware parameters. At the same time, according to our experience of replacement, the vast majority of TV end-of-life situations cannot be seen, but the dimensions cannot meet the requirements or the new features are not keeping up with the trend or the screen is bad and cannot be watched, but really do not think that the hardware parameters performance Not enough to change the experience.


(Comparison of the difference in the display effect between the two video resources)

Overall, the significance of the selling point of Storm TV is more of concept publicity. There is no major change to the daily viewing experience. The selling point of Cool TV is mostly considered from the daily comprehensive experience, and may be insufficient in the advance use of new technologies. , but it has always ensured the best user experience in the current environment.

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