Intelligent system, content resources upgrade Sony TV to create high-end living room entertainment

With 58 years of craftsmanship and technology accumulation in the TV manufacturing industry, Sony is leading the industry in its transformation and upgrading through innovative quality. It is also continuously expanding the entertainment experience of consumers in the Internet era and continues to provide smarter solutions. And exciting content. Recently, Sony has taken the lead in upgrading its smart TVs to the Android 7.0 system, providing users with a more enjoyable interactive experience. At the same time, in terms of content expansion, Sony not only launched three new TV models equipped with Tencent videos, but its strategic partner, Huashi TV, also launched a dedicated 4K HDR streaming media service for brands, allowing users with different consumer preferences to start from. Sony TV's audio-visual experience was rewarded.

Smart Upgrade Revolutionizes Interactive Experience

Compared with other smart TV systems, Android has more mature technical support and upstream and downstream industry chains. In order to provide users with smarter, easier-to-use solutions, Sony TV has started batch delivery of Smart TV Online Android 7.0 system for 2016-2017. Users can also download firmware from the official website and use mobile U disk to complete the upgrade. The new system will greatly improve the system's fluency and speed, resulting in a more concise, more stable, more secure and intelligent interactive experience.

In addition, Sony TVs upgraded to Android 7.0 will also support many new features simultaneously. The voice search and picture-in-picture features have greatly enriched the way consumers watch TV. Picture-in-picture can easily realize the coexistence between external input signals and non-audio-visual APPs. Users can watch other TV programs while using other APPs. Without frequent switching, they can fully enjoy the fun of the Sony Android 7.0 system; long-press the remote control. The voice key in the voice can quickly activate the voice search function to improve the content viewing and search convenience. At the same time, Android 7.0 will also extend voice search capabilities to QQ Music and Tencent videos, greatly enhancing the convenience of intelligent system operations.

Massive, fresh, high-definition film source to create audio-visual feast

In addition to optimizing the smart interactive experience, Sony is also constantly deepening the value of content resources. Based on this, Sony TV launched three new products this summer: KD-65X8566E, KD-55X8066E, KD-49X7500E, and Tencent video, one of the leading video platforms in China. Users can not only enjoy the 1970 popular hits such as Speed ​​and Passion 8 and Embroidered Knife, but also the 1970 episodes of the hit TV series “Tomorrow Day” and “The Year of the Flower” and “My First Half”. The rich variety of video content such as the "children" and "the temptation of a dinner party", such as 120,000 hours of variety shows, can also experience the immersive experience created by Sony's powerful audio-visual technology. Sony also specializes in the optimization of screen resolution, color restoration, and network stability for Internet content. It is worth mentioning that anyone who buys any of these TVs before November 26 can also get 12 months of “Tencent Video Super Video VIP Card (Redemption Code)” to unlock more premium content on one screen.

In addition, Sony has further intensified its in-depth cooperation with its strategic partner HUAQU TV. HUAQIN also launched a dedicated 4K/4K HDR streaming media content service specifically for Sony Smart TVs including **A1 and Z9D. Enjoy the ultra-high-definition visual impact of real 4K HDR content quickly and easily. The first 4K HDR movie packs were released** Back to Earth, Elves 2 and Pixel Wars, and more 4K HDR films and classic content are still being updated.

In the Internet era, Sony has always been conscious of the business principles of “quality-oriented, content-based” and always adheres to providing users with an audio-visual experience. At the same time as optimizing and upgrading the strength of black technology, Sony is in close cooperation with leading content providers. The needs and preferences of users of different ages continue to enhance the value of product differentiation and create high-end living room entertainment. This is exactly the deep root of the Sony TV market's upward trend and the popularity of high-quality consumers.

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