Analysis on the Problems and Future Development of KTV Information Management

In the development process of KTV industry, information application and business model have evolved with the advancement of technology, and with the development of social and cultural industries, KTV entertainment has been increasingly recognized by consumers, and the management of KTV entertainment industry The earth-shaking changes have taken place from small scale to large-scale chain development; the business of business has diversified, not only limited to traditional singing but also to multiple services such as K song, leisure, business and social. The scale of KTV companies has risen from K song venues to entertainment companies and entertainment groups. Therefore, the traditional electronic process and informationization of KTV enterprises is far from meeting the rapid development of KTV enterprises. Only the establishment of KTV enterprise-level information management platform can meet the needs of KTV enterprises for sustainable, stable and healthy development. At present, many KTV enterprise managers have started to manage KTV enterprises with the "modern enterprise management methods".

The business model in the development process of KTV industry has experienced four stages: computer songs combined with computer-assisted cash register, set-top box songs and KTV full-service management, set-top box songs combined with KTV enterprise-level management and KTV information application.

The current KTV informationization refers to the integration of network communication, audio and video processing, streaming media, mobile internet, cloud computing and other information technologies through computer hardware, software, and external supporting equipment. It is more intelligent and efficient while meeting consumer entertainment needs. Promote the management level of KTV and form products, services and overall solutions that are specific to the KTV industry.

With the continuous enrichment of KTV information products and solutions, the market scale of KTV informatization has also grown rapidly in recent years. In 2012, the overall size of China's KTV information market reached 20.777 billion yuan, with a compound growth rate of 61.5% in the past five years. Among them, the number of renovation and new market boxes increased from 278,800 in 2008 to 884,200 in 2012. In the past five years, the average growth rate of average investment in information equipment in single rooms has reached 20.9%.

The core of supporting the rapid development of the KTV industry is the development of information technology and intelligent technology that affects social change.

The rise and development of cloud computing has enabled KTV sites that were isolated from the network for data security reasons to fully access the Internet, and aggregate their user data, member data, and branch operations into cloud management and operation and maintenance. Data security also makes the integration of KTV companies and modern technology deeper. Under the craze of big data and mobile Internet, with professional solutions, KTV companies can dig deep into their own user data, business data, timely interaction with users, and carry out precise marketing.

At the same time, the development trend of KTV informatization is closely related to China's macroeconomic development. The improvement of people's living standards has led to an increase in their investment in cultural and spiritual life. People's acceptance of entertainment information and the level of demand are also increasing.

The current KTV information technology industry chain is mainly comprised of chip manufacturers, software and hardware developers, information technology solution providers, peripheral equipment suppliers, system integration and engineering service providers, third-party content or service operators, KTV venues and consumption. The eight links are composed. The most critical link in this industry chain is the information technology solution provider, which is the integration of hardware and software and upstream and downstream resources, leading the direction and trend of KTV site selection.

In the future, the KTV industry will develop towards chain, scale and intelligence, presenting a variety of application modes with different forms, including new entertainment methods, new management methods, new value-added operation methods, and O2O application models. Wait.

KTV products, entertainment forms, consumption patterns, etc. have undergone earth-shaking changes due to the involvement of information technology, and these changes will inevitably bring about changes in the business structure of the KTV industry. However, KTV enterprises must have many confusions in the process of implementing information management: for example: diversification of identity management, difficult to choose; business system is single operation, not comprehensive; data and system are not separated, not secure; audit mechanism cannot be classified Authorization, inflexibility; information cannot be automatically pushed, signing is difficult; personnel attendance, personnel performance and personnel workflow, there is no overall solution.

The main problems existing in KTV enterprise information management at this stage are as follows: First, the limitations of informationization are currently limited to the informationization of business processes, and only the business processes of the facade stores are informatized. Many important links have failed to enter the informationization. As a result, the data information of the enterprise is incomplete, and it is impossible to achieve more in-depth data statistics and analysis, which restricts the business development of the enterprise and affects the rapid growth of the enterprise. Second: Informatization has become an island. KTV informatization (such as enterprise store business operations, enterprise collaborative office, enterprise portal, enterprise networking operations and other information systems) is provided by a number of companies. The information systems are independent, lack of networking, lack of information sharing, resulting in disjointed information, and become an information island, which does not play the role of informationization. Third: the informationization program is backward. With the development of the Internet, the launch of various mobile terminals and mobile peripherals, mobile office anytime, anywhere. KTV's management and management decisions can't be limited to the traditional fixed office mode. It needs to integrate mobile to realize the combination of fixed office and mobile office.

From the point of view of KTV enterprise informationization, although there are various confusions at the macro level, it is precisely because these confusions promote the development process of KTV enterprise information management. KTV enterprise informationization is the most important trend hotspot in the current stage. We believe that there are: identity intelligent identification management, pending signing, remote decision making, abnormal information push, automatic warning, mobile control, real-time response, chain management, mobile management, data security. Management, function and workflow custom authorization, online and offline full docking, intelligent marketing decision center management.

Only by mastering these changes, all links in the KTV industry chain can be combined with their own situation, timely adjust the development strategy, and achieve sustainable and benign development. At the same time, the current industrial chain may become more abundant with the gradual deepening of informationization, and more subdivided blue ocean market. The industry as a whole will maintain its momentum of rapid growth in the next few years, and the KTV entertainment industry will be promising with the aid of information technology.