Samsung's scenery is less than expected smartphone outlets

The 2015 MWC (World Communication Conference) has ended. Unlike the scenes of the new mobile phone products that have been crowded together, Samsung and HTC have released two flagship products this time, but the response is flat and even the scenery has been covered by wearable devices. Although the Samsung Galaxy S6 uses a metal frame design, it still does not cause hot discussions, and the already dangerous HTC is more general.

Samsung and HTC's cold 2015MWC reflect the predicament of the current smart phone market. After Samsung's rise to the big screen, it is increasingly difficult for the smartphone market to have an eye-catching design. Although the curved screen and the all-metal frame and even the frameless design have bright spots, it is difficult to activate the smartphone market. In 2014, Apple's iPhone 6 finally put aside the stubborn adoption of the big screen, which brought huge sales. However, the industry believes that the market effect brought by Big Screen for Apple will not exist for a long time, and Apple will also be deeply affected by the weak market of smartphones.

According to a report provided by the Forward Industry Research Institute, China’s smartphone shipments in 2014 were 380 million units, down 8.2% year-on-year. With the saturation of the global smartphone market, global smartphone shipments will decline to 20% in 2015. As a result, smartphone manufacturers such as Apple, Samsung, Huawei, ZTE and Xiaomi need to transform to cope with market changes.

Looking at the transformational layout of several major mobile phone manufacturers in the past year, we found that they all chose to use the Internet of Things as a breakthrough. Wearable devices and smart home products are emerging, and the way for smartphone manufacturers to move from hardware to software. Smartphones have become the center of home life and mobile travel, and building a huge ecosystem is becoming a current trend. What is even more rare is that in this transformational field, technology giants Google and Apple have not yet seized the advantage, and small and medium-sized enterprises have more room to play.

However, the industry believes that opening the gap between hardware and providing users with intelligent life depends on Internet technology. Therefore, Internet companies will have more advantages than traditional mobile phone manufacturers from software to hardware and hardware to software.