With the increasing emphasis on environmental protection issues for energy conservation and carbon reduction in the world, the demand for LED lighting is gradually emerging. Compared with the demand brought by consumers to replace the home lighting, the demand for street lighting replaced by the government is more clear, but the LED industry in both sides is locked. In the case of street lamps in mainland China, it is ignored that the business opportunities in Europe and the United States have gradually begun to take shape.
The current LED street lamp penetration rate in the United States is about 6%. It is expected to accelerate to 10% this year. It is expected that the market size of the standard will increase by 40~45%. Although Europe is limited in economic conditions, once the economy improves, huge replacement opportunities It also followed.
Compared with Taiwan and mainland China, in fact, the electricity bills in Europe and the United States are relatively high. In the environment of high electricity bills, the government and the public have relatively strong feelings about power-saving products. In particular, the cost of public electricity bills in the US is high. Driven by the central government, local governments will actively replace street lights. After the multi-level government checkpoints are eliminated, the US street lamp replacement market will develop faster than Taiwan and China.
Guanglin, a subsidiary of Lite-On, has been operating the LED lamp market in the United States for many years under the “LEOTEK†brand, and has taken the lead in detecting the replacement of business opportunities in the US streetlight market. Chief Operating Officer Ye Yaozhong said that the company has been preparing for the development and verification of LED street lamp products since 2007, and has successfully obtained the first street lamp replacement standard in the United States (California, 2009). With the development in recent years, the company is in the US street lamp market. Has achieved about 40% market share, second only to Cree's 45%.
Ye Yaozhong pointed out that there are currently about 36 million street lamps in the United States. By the end of last year, the penetration rate of LED street lamps in the United States was about 6%. From the perspective of the standards released by the US governments, the scale of the estimated standard market will be expanded this year. 40~45%, the penetration rate of LED street lamps before the end of this year is expected to grow to 10%. Looking forward to the company's performance this year will also grow steadily with the market expansion of 40~45%, and there is still a lot of room for growth in the future.
Lianjia also entered the US streetlight market. The company's second-generation LED streetlight also obtained about 50,000 street lamps in North America at the end of last year. It is expected to ship to the third quarter of 2014 and become the company's main revenue growth this year. Kinetic energy, the cumulative consolidated revenue from January to April this year reached 540 million yuan, an increase of 31.52%.
In addition to the US market, the industry is also optimistic about the development of the European street lamp replacement market. In particular, the European government is currently limited by the poor economic situation. The real replacement business opportunity has not yet been fermented. Now it is a good time for each industry to pre-lay and prepare, once the European economy After the improvement, huge replacement business opportunities have followed, and the battlefield of Taiwan LED industry operators who can compete for streetlights is no longer only in mainland China.
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