Interview with Shandong Huatai Light Source Co., Ltd.

China (Qingdao) International Green Lighting Products and Technology Application Exhibition Reporter, hereinafter referred to as qdcese

Songtai, general manager of Shandong Huatai Light Source Co., Ltd., hereafter referred to as Song total qdcese: Hello, Song always! Thank you very much for taking time out of our busy schedule for our interview. We understand that your company is a professional LED green lighting company integrating R&D, production and sales. Can you tell us about the current situation of the company? (For example, the company's size, nature, corporate culture, and the company's operating conditions, etc.).

General Song: My company was established in 2003 and now has 230 million yuan in fixed assets and more than 500 employees. The company always adhering to the "quality first, reputation first, service first" business philosophy, to provide customers with the highest quality products.

Qdcese: Song Zong, the company as a new LED company, in a few short years with strong research and development capabilities and technical personnel, relying on world-class advanced equipment and optoelectronic industry's rich experience in product development, production, market share All aspects have achieved considerable development and progress, has developed into a new type of LED lighting product research, production and sales of one-stop service companies. So what are your company's current main products? Compared with similar products in the same industry, what are your company's advantages in terms of products, services, etc.?

Song Zong: The company's main products are LED lighting series, namely LED bulbs, LED fluorescent lamps, LED decorative lamps, LED street lamps and mining lamps. Over the years the company has been working with well-known domestic colleges and universities for technical cooperation, product performance, quality is relatively stable, high technical content.

Qdcese: Song Zong, during the "Twelfth Five-Year Plan" period, the new ideas and priorities for the implementation of the green lighting project in China have changed a lot. The promotion focus of LED energy-saving lamps has gradually shifted from cities to rural areas, combining promotion of energy saving with poverty alleviation, new rural construction, and equalization of social and public services, as one of the means to solve rural problems. As an active advocate and practitioner of the national green lighting policy, what development mode and approach will you use to promote this transformation?

Song Zong: Traditional general lighting turns to LED lighting, and it needs a gradual process in rural areas. It needs our corporate propaganda and government guidance to support it. Directly speaking, state-owned construction needs financial subsidies.

Qdcese: Song, in the next 5-10 years, will be semiconductor lighting, electromagnetic induction lamp, ceramic metal halide lamp and other efficient lighting new product technology rapid development and gradually into the mature stage. The emergence of new technologies and new products will bring about revolutionary changes in lighting concepts, methods, and the industry itself. Therefore, in the "Twelfth Five-Year Plan" green lighting project planning, we must pay great attention to the new changes brought about by the technological changes in the field of lighting. How do you evaluate the development trend of the green lighting industry?

Song Zong: Incandescent lighting has been phased out. Mercury pollution from compact fluorescent lamps cannot be effectively controlled. The gradual promotion of LED lighting will surely be the future trend of lighting development.

Qdcese: Song Zong, industry influence and brand awareness have a vital role to the development of the company. We know that your company pays great attention to the promotion of the company and the promotion of the brand. What are the major channels and methods for company promotion?

Song Zong: Now the new way of publicity:

1 Exhibition Exhibit 2 Network Promotion 3 Film and TV Promotion 4 News Media qdcese: Song Zong, 2012 Qingdao International Green Lighting Fair strengthens the “Buyer Agreement Invitation” as the core of the buyer organization means to create “real estate under construction engineering precision Matchmaking will be the core effective supporting activity system and will spare no efforts to provide the most quality and most effective services for the majority of exhibitors. We understand that your company pays great attention to the shaping of the corporate brand value. How do you view the functions and effects of the Qingdao International Green Lighting Products and Technology Application Exhibition on corporate image, product promotion, brand promotion, and docking engineering at the current stage?

Song Zong: At present, the functions and effects can only be seen at the end of the exhibition. However, no matter what, the exhibition is close to the distance between the manufacturers and the users. It has increased mutual understanding and laid a solid foundation for the next cooperation.

Qdcese: We know that your company is the first time to participate in the Qingdao International Green Lighting Products and Technology Application Exhibition. First of all, thank you very much for your support, attention and participation in Qingdao Exhibition. In order to better integrate with the peak period of projects under construction, highlighting the unique effect of “project procurement”, Qingdao Exhibition decided to increase the propaganda of the exhibition, expand and upgrade the areas of supporting activities. I would like to ask you about the planning and operation of the 2012 exhibition. What are the suggestions?

Song Zong: It is important to hold exhibitions to produce products exhibited by enterprises. However, it is more important to invite more users to visit and study. The relationship between manufacturers and customers is the relationship between fish and water. Fish cannot leave water.

Qdcese: Thank you again for accepting our interview and wishing your company a broader space for development and a brighter tomorrow.