The plagiarism of boiling millet purifier is too similar to that of Bermuda

Do you dare to buy only 899 air purifiers? If you ask me this question before December 9, I will definitely say "I am absolutely afraid." But if you ask me this question from today, my answer will no longer be dared, but "not necessarily."

Because on December 9th, Xiaomi's purifier finally arrived on schedule. It did not sell 1999, nor sold 999, as long as 899. As Xiaomi is now, even if this purifier does not reach the realm of “extraordinary value for money”, it will not always launch a product that has no effect and completely ignorant people, so it should still be considered for purchase.

According to the millet's official statement, this purifier not only has an excellent appearance, excellent wind road design and large CADR value, but also the product price and filter price are far lower than similar products on the market, not to mention carrying the WIFI smart modules these latest wave of stuff. Compared with millet purifiers, the purifiers of traditional purifiers, especially those of first-line brands (such as Sharp, Samsung, Blueair, etc.) simply burst, and not only did they have weak explosions, but they were also expensive, and they were simply naked. The money to grab the Chinese people.

If this is really the case, then millet purifier is simply the conscience of the industry! However, there are some things that Lei Jun did not say at the press conference. Xiaomi official website can't see it, but you can't know it.

Point 1: The plagiarism theory

One word in the history of the development of millet has always been lingering, that is, "plagiarism." The famous industrial design master Jony Ive, the chief designer of Apple, criticized Xiaomi's plagiarism in public. With the release of the millet purifier, the voice accusing him of plagiarism again came again.

Critics pointed out that the target of Xiaomi’s plagiarism came from a relatively small group of Japanese companies named BALMUDA (BMUDUDA). This company is famous for producing high-quality, small-scale home appliances with rich design sense. It is better than a domestic Japanese brand like MUJI that is familiar to domestic consumers and feels like DYSON in the UK. The copy of Xiaomi is BALMUDA's "AirEngine Air" air purifier. Millet purifiers not only have the same size and shape as AirEngine, but also have the same internal structure and even the layout of various parts. "It is simply cutting off the spine of the Chinese people." An industry insider watched the internal structure of Xiaomi purifier. After the expression of anger.

In the BALMUDA company's official website in Japan, we can clearly see AirEngine's information. It can be said that these two products are indeed very, very similar. Whether it is volume, material, or purification methods are exactly the same.

In fact, when Rebs introduced the members of the purifier team, he mentioned that the product director of the purifier was former BALMUDA designer Masahiro Hiroshi. Just Rebs did not tell you what the BALMUDA company is doing and what products it has launched. If it is not a professional, it is really difficult to know what kind of origin the millet purifier and BALMUDA AirEngine will have.

Since millet officially launched this product, it must have already thought of how to deal with the “plagiarism” accusations that have emerged today. Believe that Lei Jun intentionally or unintentionally mentioned at the press conference that Big Ben-Hung is also foreshadowing a predictable plagiarism accusation. Even plagiarism is the reason for the designers themselves. What's more, this is originally the same designer. How can the world copy its own truth?

According to exclusive news from Netease appliances, Japan's BALMUDA will issue an official statement on Xiaomi purifiers later today (No. 10), and we will discuss this issue again.

Point 2: Low specification HEPA filter

From the purification principle, millet purifier is still a traditional purifier that filters PM2.5 and formaldehyde and other contaminants through filters. The core component of this type of purifier is the filter, and specific to PM2.5 filtration requires the use of a HEPA filter. The HEPA filter itself has a definite specification grade, such as H12, H13, H14. Most of the purifiers currently on the market are HEPA filters with H13 or higher H14. HEPA filter grade H12 is mostly used in the more basic purifiers and outlets of many vacuum cleaners. HEPA filter for millet purifier adopts H11 filter with lower specification. The official mark is 99.3% for PM0.3.

Whatever the reason, Xiaomi finally chose the HEPA filter of this specification, at least one point can be determined, the price of the HEPA H11 filter is much lower than the high-grade filter. How much is this multiple? Interested readers can go to Taobao or even Alibaba.com. There will certainly be surprises.

The biggest advantage of doing so is that the price of the product suddenly fell down, regardless of the whole price of 899 yuan, or tempting 149 yuan three-layer filter prices, all look very cool, especially those Those who have previously purchased replacement filter cartridges for the family's big-name purifiers will certainly have a deep understanding.

As for the HEPA effect of H11? It's hard to say without testing. Because although it seems to be just a little bit worse than the H13 filter's decimal point behind 99%, considering that the total amount of PM2.5 in the air is often hundreds of millions, this is only a few percent. The difference is multiplied by a huge base. How much can the final difference be? Everyone can figure out their own fingers.

Point 3: Can the industry be shaken?

After the price of millet purifier came out, many friends around thought that such a price was too tempting. Some people thought that the previous purifier industry was too profitable. Xiaomi must change the entire purifier again as it did in the mobile phone industry. industry.

This idea is somewhat optimistic, and even some blind optimism.

First, a large number of several hundred yuan air purifiers have already appeared on the market before the appearance of millet purifiers. The hottest items that can be sold on the market today are not those purifiers that cost several hundred yuan, but are still those big brands with a price of around 2,000 yuan. This shows that consumers first consider when purchasing purifiers. It is not a price but a combination of factors such as brand, effect, and function.

Looking back at the millet purifier, put aside plagiarism not plagiarism alone to see the product itself, it does have a very good performance in the appearance and price level, intelligent WIFI module and other additional features are also good, but the low-specification filter, the northern user The absence of a significant humidification function and the “silk” temperament in the millet brand will affect the choice of mid-range and high-end users. The millet purifier may be very successful in the market and become another "explosive" product after the mobile phone, but this success will only be limited to a narrow market segment and will not bring about the entire purifier industry. Particularly large impact.

Of course, Xiaomi's launch of the purifier will certainly bring some positive effects to the entire industry. For example, it will promote the traditional purifier companies to embrace the Internet, promote the traditional manufacturers to pay more attention to the low-end entry-level market, and more targeted development of products facing different market segments, but also conducive to the price of some products to go high Make consumption more transparent and healthy.

How to evaluate millet purifier

You can accuse it of plagiarism, but is it that the designer copied himself and refused to accept it? Not obedient than the price!

You can also accuse it of Low Force before H11 filter. Not satisfied? Not obedient than the price!

Everything that puts aside prices and talks about products is a rogue.

No matter if the millet purifier is good or not, it is there.