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The bigger the TV, the thinner the more favored to the new house decoration Mr. Ma recently picked appliances, ready to buy a big TV for the living room, to go to the appliance store when shopping, found that 55-inch TV price segment concentrated in 3,000 yuan, there are many brands , styles can be selected, this member with a video platform to send discounts, that home to send online video library resources, functions are very appealing. "Now the TV is really inexpensive and much cheaper. The price is more expensive than it was five or six years ago." At that time, Mr. Ma changed his TV at home, spent more than 3,000 yuan to buy a 32-inch LCD TV, bring their own operation The system can link with WIFI to watch online videos and make him happy for a long time. Now, this price can buy a bigger TV. If you add a few hundred dollars to the price of nearly 4,000 yuan, you can also buy Internet brand 65-inch TV.
The growth trend of large-screen TV sales is already very obvious. According to AVC data, the market share of small- and medium-size products below 50 inches in the first quarter is declining, while the market share of large-size products over 55 inches is up 36.4%, an increase of 9.7 from the same period of last year. percentage point. This set of data shows that the high-end color TV products in 2017 will be the main theme of the industry's development, and large-screen TVs will make more and more consumers excited.
Transforming prices from fights to fight services For consumers, price is a key consideration in purchasing. In the past two years, many Internet companies have entered the field of color TVs "cross-border," breaking the traditional pattern of pricing, and even playing a price war, repeatedly pulling down the price of television. For example, in the Jingdong Mall, it can be seen that TVs of 55 or more famous brands have a market price of less than 3,000 yuan.
The rise of Internet brands such as Xiaomi, Leshi, Kukai, and Xiaowei can be overcome in traditional TV because of the relatively good operating experience, the combination of high-quality content and hardware, and more competitive prices. Win the low-end market. After Lehman entered the game, the price of more than 40 Internet TVs dropped to a thousand yuan, which is almost equivalent to a low-end mobile phone.
After a few years of price wars, consumers have benefited, but this situation will change. Industry data shows that the low-cost strategy has directly led to the industry's embarrassing situation: the increase does not increase income. Coupled with the substantial increase in raw materials at the end of last year, the cost has been rising, profit margins have been squeezed step by step, and manufacturers have to adjust their prices.
Fighting price wars is unsustainable, and manufacturers' competition has changed their thinking. From the earliest competition hardware to the hardware platform competition content, now, with the extremely rich content, the wrestle field of the television industry has begun to shift to Internet services, virtual reality, and even artificial intelligence.
Technology upgrade usher in the smart age March and April are the peak season for manufacturers to get together and launch new products. From the perspective of industry trends, technology upgrades drive products and brands to become high-end, which is the trend of the entire industry. Consumers will buy TVs more intelligently. . The reporter found that Internet TV brands such as LeTV, Xiaomi, Storm, and Micro-Whale all placed VR virtual reality without exception, and met in the narrow field of artificial intelligence.
Not long ago, Xiaomi released Xiaomi TV 4A, integrated voice assistant on the TV, and can use voice remote control to achieve keyword search, popularity ranking, query weather calendar and other functions. The micro whale's new machine emphasizes artificial intelligence voice. In addition to Putonghua, it also includes several languages ​​such as Sichuan dialect and Cantonese.
Sony and other vendors are consolidating their advantages in the high-end market. A number of OLED TVs were released last month to make the visual experience richer and more subtle. The brand believes that domestic brands are currently competing fiercely in the 40- to 55-inch market, and the next step will be to shift to the large-screen market of more than 55 inches.
According to home appliance industry insiders, the color TV industry has entered the stage of quality improvement from the stage of volume growth. Technological innovations such as 4K, HDR, and curved surfaces continue to emerge in the market, and larger and thinner requirements are also imposed on the size of television screens. 55 inches or even larger size has become the mainstream standard for purchase TV. As technology continues to advance, competition among manufacturers has intensified and the price of large-screen TVs will come lower.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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Pictured: a wide range of smart TVs in shopping malls
Visiting home appliance stores, many citizens will find that televisions are not only thinner and thinner, but also larger and larger - the era of big screens has arrived. In recent years, as Internet TV manufacturers have disrupted the TV industry, the bottom line of TV prices has repeatedly been broken. Buying a 50-inch TV is not only more feature-rich, but also much cheaper than before. Now, the development of technological innovation has led to a new round of competition upgrades. The era of smart TV has arrived.