Small component companies may develop B2C under trend

Because small batches have the characteristics of flexibility, convenience, customization, etc., they are increasingly welcomed by domestic and foreign component industry.

"With 'China Design' being eagerly concerned by small and medium-sized distributors, small-batch services for domestic electronic design will inevitably increase." Zheng Zhengdong, Shenzhen Electronics Co., Ltd. was interviewed by the reporter of Electronic Market Network Said that small quantities have become a trend in the development of the industry, and e-commerce is in response to this demand has been greatly developed in this industry.

It is understood that with the increase of foreign labor costs and the localization of design, Europe and the United States design gradually turned to China, which greatly promoted the creation of Chinese manufacturing to China; Second, China's foreign single-type OEM factory, received foreign orders exist for the project time Tight, about 20-30 days will be delivered, but the volume will not be very big, which is also the demand for small quantities.

Zheng Dong introduced that many factories in China usually receive small-batch orders in India or Southeast Asia, rather than large quantities, resulting in a very flexible multi-order, low-volume demand market. At the same time, the innovation atmosphere of the Chinese electronics industry is very active. More and more design companies have emerged, R&D activities have increased, and demand for small-batch purchases has increased. As a company that has long been focusing on bridge reactors and domestic IC production, Zhengwo Electronics has done enough work on small batches and has also developed distribution channels.

However, with the rapid changes in the electronics industry and the immediate needs becoming more and more obvious, the traditional component distribution methods are not sufficient to meet the requirements of quick response, and the advantages of “short-term fast” online trading are highlighted. “More and more distributors and even the original factory have begun to pay attention to the construction of e-commerce platforms.” Zheng Dong believes that small batches must be “multiple and comprehensive” and must satisfy most of the needs of customers and build the company’s own The B2C direct sales model will become an important strategic direction for future industry companies.

However, he also stated that it is not easy to run e-commerce websites. Content quality, seamless transactions and efficient logistics are the major challenges that successful e-commerce websites must overcome.

It is understood that Zhengwo Electronics has a lot of attempts in e-commerce B2B, "In combination with professional B2B platform cooperation, in the future, perhaps we will consider the company's own B2C construction." Meanwhile, Zheng Wo will use the company's powerful ERP system. The integration of ordered supply chain processes, from ordering to customs clearance to delivery of a complete set of services, provides automated processing of small-batch orders, which can significantly reduce labor costs. "In this way, we will be more competitive in the future." Zheng Dong said.