Opportunistic horizontal LED must break from product

[Source: "High-tech LED-lighting market" August issue Zhou Jianhua finishing]

At present, almost every family in the lighting industry has LEDs, and each industrial base is also vigorously advocating and supporting this emerging light source. However, I can say with utmost urgency that 80% of the LED field is still an opportunist. When we are talking about LED marketing channels, brand building, and engineering bidding, few people will think about whether the quality of their LED products will pass. I don't see it, whether it is the frontier cities such as Guangzhou and Shenzhen, or the second-tier cities such as Foshan and Dongguan. Even the domestic LED high-power products used in the central area are still terrible after half a year.

To successfully promote LEDs and infiltrate them into the lives of ordinary people, companies must first start with product quality in order to gradually establish their reputation and reputation. At present, the quality of high-power LEDs is unstable. I believe that enterprises and even industries must reorganize LED products from the perspective of comprehensive electronic solutions, rather than unilaterally from heat dissipation, light decay, illumination, or drives, components, and circuit boards. Think about it unilaterally. In this way, we can avoid the shackles of "headaches, pains, and pains."

However, as far as the current situation of industry opportunism is rampant, it is believed that it is difficult to avoid a situation in which the quality is lowered as the price decreases. As we all know, opportunists see where to go where they are, no principle, no direction. If it is set in the LED industry, it is manifested as the theory that the company regards standards and technology as the theory of corruption. Its highest pursuit is to achieve sales targets and measure everything by profit. If it has principles, then its highest principle is only one, that is, the price. win.

Under the cover of opportunism, only a small number of people realize that product quality is not good and may destroy an industry. For most end users, LEDs are still new products, and new products have experienced flaws in the promotion process, making it easier to shake the confidence of end consumers.

Abandoning opportunism, the positioning of LED companies themselves is crucial. Enterprises cannot ignore product development and quality improvement for short-term benefits, thus giving up long-term development goals. Guanjin is still export-oriented, and the certification of products is the first lesson. In the case of certification, some LED companies are conducting certifications or through some small privately-owned organizations that are not qualified, and have a lot of quality in their quality, or make false reports at low prices. In their eyes, the so-called certification is to buy a piece of paper (passport), "the goods are a single order, really have an accident, big deal to close the door." Under the appearance of the booming LED industry, there are not a few opportunists who hold this idea, which is also a bearing on the future of the LED industry.

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