New products: Express broadcast large screen in December

December 12 news, handheld smart devices gradually occupy the market of consumer portable devices, this popular trend has also led to Internet companies to "software and hardware integration" transformation. Recently, rapid broadcast technology CEO Wang Xin revealed in an interview with the media that the fast broadcast will be released in December to quickly broadcast large-screen hardware products and preemptively deploy the hardware industry.

Fast broadcast large screen is fast broadcast company to launch a connection to mobile phones and televisions and other large screen terminal hardware products. By quickly broadcasting a large screen, users can share various contents including local videos, pictures, and music in a handheld smart terminal to terminal displays such as televisions and projectors through wireless transmission. At the same time, the self-developed SmartPlay intelligent playback protocol built in the big screen of the fast broadcast system not only enables multi-media playback of various digital media without Wi-Fi network, but also supports innovative usage modes such as multi-screen PPT and multi-screen games. After the Wi-Fi network, you can also achieve multi-terminal multi-screen interaction for online applications. Unlike Apple’s AirPlay, the fast-playing large-screen is fully compatible with the current mainstream multi-screen interactive wireless transmission protocols such as Apple’s “Airplay” and “DLNA”, enabling the transmission of all multimedia content (pictures, videos, audio, even games, applications). And share.

The fast-listing of the listed hardware products shows that the rapid broadcast is transforming from a software manufacturer to a service provider and seller with both a software service and a hardware product. At present, the core business of fast broadcasting is not only the large-screen display of new products, but also includes a fast-playing client video player and a fast-playing game platform. “On-demand software fast broadcast, game fast play and hardware fast broadcast are the three major companies. Big core business, this is a triangulation strategy, and the ultimate force is on multiple screens.” Express broadcast CEO Wang Xin told the media in an interview that “Quickcast was profitable in 2009 and now has a cash reserve of 100 million yuan. There is a loan of 100 million yuan, and the big screen for fast broadcasting has also received strong support from the government's triple play project." It also shows that Fast Broadcasting is a technology-led company. The layout of hardware is not a whim. In the area of ​​hardware, there will be an accumulation. In the future, resources, technologies, and user groups in the player and game fields will be extended to multi-screens through large-screen products.

This move is not only the trend of the domestic Internet industry, "software and hardware integration" has attracted companies that started with hardware to join the software market. The actions of many tech giants also indicate that the industry trend of "software and hardware integration" is accelerating: Cisco announced that it will enter the service market in its recently announced medium-term development strategy; Oracle, known for its database, will enter the computer server field; HP will spend 11 billion yuan in 2010 The US dollar acquired British software company Autonomy, and it planned to analyze the data market; IBM spent $16 billion to acquire data analysis companies over the past five years. According to Gu Wenjun, chief analyst at iSuppli Semiconductor, Apple has become the most powerful IT company by virtue of the integrated development strategy of hardware, software and content services. Apple's seamless integration in the software and hardware areas has allowed traditional companies such as Microsoft to see the competitive advantage of this model in the new era.

In the Internet field in China, the trend of “software and hardware integration” is obviously only the beginning. Currently, fast broadcast companies are at the forefront of the industry. Whether this trend can sweep other companies in the Internet within a short period of time may be quick to broadcast this move. Become a probing stone for the industry.