Music payment audition users do not want to pay

In 2013, each site launched a music payment audition

Netizens say NO about payment

Users do not want to pay for the payment

There are hundreds of thousands of independent musicians on the "Music" section of Douban.com.com. In addition, the audition segment "Watercress FM" launched in the previous two years is also very popular among netizens. Currently, the monthly payment model launched by the channel is priced at 10 yuan/month and 50 yuan/half year. The paid version has greatly improved the quality of radio music. In addition, commercial advertisements inserted in music playback are also removed, and the listening environment is more pure.

After being billed by Douban Radio, the network explained in a statement: “We have always hoped to bring you a perfect listening experience, but the costs of copyright and bandwidth have caused us to digest it through in-stream ads. , And there is no advertising, of course, is a more perfect experience, but it also means higher bandwidth costs and copyright expenses. Based on this, we launched the "Fox Doppler FM Pro".

In fact, the issue of online music payment has been discussed for a long time. At the end of last year, it was reported that Warner Music and other companies will join Baidu, Tencent, Cool I and other music sites to launch the online music payment downloading overall plan, and plans to fully implement before the third quarter of this year.

Whether it is a record company, a singer, or an online music platform company, mentioning “why music downloads cannot end the free age” will mention “not many people are willing to pay for online music”.

SINA.com is currently launching a poll on “Download music to charge. Would you like to do it?”. As of 2pm yesterday, 80% of netizens have chosen the option of “listening to free music”. The rest are 9.5. % of the candidates selected "monthly downloads, 20 yuan per month (hypothetical), 5.3% of netizens selected "downloaded by track, a song a dollar. Many netizens said: "I have already paid for the Internet, and I should not give money to listen to songs. The spirit of the Internet should have been free. "It can be seen that there is no strong mass base for future attempts to pay for downloads.

Music websites have been losing money

At present, QQ music, Baidu music, cool dog music, etc. have all closed the free download channels for high-quality music. Taking QQ Music as an example, users can download music of general sound quality for free, and music with a sound quality code rate of more than 320K will require registered members and be paid to download. QQ "Green Diamond" users can not only download music after payment, but also enjoy many other value-added services, such as discounts on tickets purchased for concerts. The shrimp net is simply to download music download fees, each for 8 cents.

In addition to the above-mentioned websites, the most recent entry into the digital music field is Star Superstar, the largest physical record distribution company in China.

In January of this year, Starstar launched an online music mall. All record companies, music labels, and even individual musicians, as long as they hold copyrighted music works, can be sold on the site, and each song The pricing is determined by the copyright owner.

Since the launch of the music sharing platform on the Internet in 2002, music has become a free lunch. According to a survey conducted by the China Audiovisual Association's Recording Working Committee (hereinafter referred to as the Singing Working Committee), there are currently 400 million online music users in the Mainland, and the total music copyright market is estimated to exceed RMB 40 billion, but it can only receive 800 million yuan. .

In the second half of last year, the record industry began to set off a "proposed wave of charges." In November last year, the Recording Industry Commission established a subordinate digital music development working group to promote the establishment of an online music charging model, and unified charging time and charging mode.

However, at present, most music websites are still in a state of losing business. There is no unified model for distribution of income between music websites, record companies, and musicians. Taking shrimp rice net as an example, its split ratio with the record company is 1:1, and the income for downloading each song is 0.8 yuan, and the websites and record companies each have half.

In fact, prior to this, Shrimp.com paid 20 million copyright fees to the record company. Only when the download service had a revenue of more than 40 million, the record company would receive half of the proceeds. According to Wang Mi, CEO of Shrimp.com, in 2012, Shrimp.com's income from music download services was several million yuan. Therefore, after the removal of the 20 million yuan guarantee fee, paid downloads are still at a loss.