Mobile VR interactive company NOLO empowers more than 100 million mobile VR helmets

NOLO VR, a mobile VR interactive company, officially announced that it has completed a $10 million round of financing for the A round. This round of investment was led by Lanchi Ventures and Lotus Capital. Previously, NOLO VR had received Lotus Capital, Galileo Capital's Pre-A round and Angel Wheel financing.

NOLO VR was founded in 2015. The core team is led by industry experts from the Chinese Academy of Sciences, Tsinghua University, Beijing Post, and China Media, as well as industry experts from IBM, Samsung, Huawei, LeTV, Perfect World, and Stormwind.

It is reported that NOLO team has created PolarTraqTM, the core technology of acoustic and optoelectronic hybrid space positioning with completely independent intellectual property rights. This is the only one on the market that can meet the requirements of “single base station, one-to-many, low cost, low power consumption and high precision. High refresh rate, high robustness, and large range of three-dimensional spatial positioning technology.

NOLO's R&D team developed the world's first mobile VR interactive device NOLO CV1 based on PolarTraqTM spatial positioning technology. This is a VR hardware product for mass consumers. NOLO CV1 is designed to enable everyone in the world to use their own mobile phone to get the host VR only on HTC Vive, Oculus Rift, Sony PSVR and any other time. Get a full immersive VR experience. NOLO CV1 not only has the portability and ease of use that the host VR can't match, but the price is only about 15% of the price of the full set of host VR.

Cao Yu, executive director of Lanchi Ventures, said that the mobile-based global mobile VR market has a huge market space. In the mobile VR ecosystem, the interactive interface is the key pain point to limit the user experience of VR core fun. The NOLO VR team solved the pain points in mobile VR interactions with original underlying technology and spatial positioning algorithms, and enabled users to use VR peripherals as easily as Bluetooth headsets. Because NOLO is very portable and easy to use and high cost performance, its emergence makes the application and popularization of "personal VR devices" possible, which is conducive to accelerate the commercialization of VR in the C-end market. In addition, the team also has global strategic planning and execution capabilities in technology, product, supply chain management, market operations and sales channels.

NOLO VR founder and CEO Zhang Daoning introduced that NOLO CV1 was delivered on schedule in June 2017. In a few months, the products have been sold to more than 10,000 users in more than 66 countries and regions around the world. The core users have covered North America, Europe, Japan, Korea and China. NOLO firmly believes in the future of "personal VR devices". The team will continue to polish the software, hardware, and content platform to form a complete mobile VR ecological closed loop and product experience. Through the new generation of human-computer interaction interface, truly make every world in the world. People can easily enjoy the full immersive experience of personal VR devices anytime, anywhere.

It is reported that after this round of financing, NOLO VR will release the world's first 6-DoF mobile VR content platform - NOLO HOME, and jointly establish a 6-DoF mobile VR content ecosystem with global developers.

Empowering hundreds of millions of mobile VR helmets around the world will bring new growth points to the industry

According to incomplete statistics, the market for mobile VR helmets has exceeded 100 million units, including mobile phone VR boxes represented by Google Cardboard, Samsung Gear VR, Storm Mirror, and Xiaomi VR, as well as Oculus, which was jointly released by Facebook and Xiaomi. The mobile VR machine represented by Go. Today, mobile VR products already have a fairly large user base on the C side.

At the same time, however, due to the huge lack of interactive devices, the current mobile VR is like a computer with only a display and a host computer. It can only be “looked” and cannot be “moved”, resulting in mobile VR being almost only Used for viewing, even by many people as "watching artifacts" or "baby of early adopters." However, as described in the "Top Player" movie, interaction with the virtual world is the key to the VR immersive experience. So for the entire mobile VR industry, there has been waiting for an interactive device for mobile VR to appear.

The NOLO CV1, the world's first mobile VR interactive device, which is mass-produced based on the independently developed PolarTraq space positioning technology, fills the missing hardware form of mobile VR.

NOLO CV1 can empower more than 100 million mobile VR helmets, allowing head and hands to interact with the virtual world, and has the perfect experience of Steam VR by connecting PCs. At the same time, it can also empower millions of PC VR helmets. It's no longer just a 360-degree video viewer, it also has the experience of fully immersive Steam VR; even, it can also be used to create a million SONY PSVR helmets, with Steam VR gaming features previously only available in HTC VIVE and Oculus Rift. . Not limited to this, NOLO CV1 can also be able to assign more PC AR helmets and mobile AR helmets to realize the interaction between reality and virtual.

In view of this, Da Peng, Xiao Pai, Pico, Meta, Nibiru, Carl Zeiss, ant Vision and other dozens of VR hardware manufacturers around the world have reached different levels of cooperation with NOLO VR to jointly create a VR equipment suite with interactive attributes. Have a product experience to achieve the purpose of stimulating product sales. In addition, hundreds of 6-DoF developers around the world joined the NOLO camp, and the existing VR games of all major platforms were ported to the NOLO HOME platform through the NOLO SDK. NOLO CV1's empowerment of VR helmets will bring new growth points to the development of VR hardware and content industry.

“Just like smart phone innovation PC, mobile VR is the future trend,” founder and CEO Zhang Daoning believes in this. “NOLO not only makes mobile VR hardware form perfect, but also more portable and easy to use, more cost-effective. The key point is that mobile VR represented by NOLO has higher efficiency than PC VR. After this round of financing, NOLO VR will focus on global VR developers, and jointly develop platform developers such as SteamVR and PSVR at home and abroad. The mobile VR content ecosystem, at the same time, focus on the development of NOLO software and hardware products and iterative optimization and optimization of the global production and marketing system, helping the VR C-end market to go faster and further."