LED company's "helplessness": gambling market failures and fleeing from China

The Zhenmingli Group, which accounts for 60% of the global lighting market, has not been better in the past few years. On the one hand, exports are affected by the weakness of the European and American markets, and on the other hand, LED investment is also huge. In fact, the days are not good, not only the real Mingli family, many export-oriented enterprises have not been good this year. Coupled with the rapid disappearance of the mainland's demographic dividend, companies can save money, not to mention profit.

In recent years, real estate is very hot, but almost all the rich enterprises are involved in real estate development. The biggest source of local government revenue every year is basically through the transfer of land. Under this circumstance, the slogan of industrial upgrading of many enterprises seems to be empty talk.

The industrialists may feel helpless. Seeing that in the developed countries of the West, the government has set up research institutions to lead the industrial upgrading. Enterprises do not need to invest huge sums of money, enter the research and development and other aspects, only need to work closely with the research institutions, and then buy the patents after the results come out. In China, the responsibility for scientific research seems to fall mostly on the company's own head. There is nothing to say about self-development, but the company has a bad environment. After the US financial crisis, the global economy has not seen any improvement. Where can companies get so much money to do research and development? When Zhen Mingli is losing money, he still invests more than a billion yuan in new products. I am afraid there are few. Some people say that this is Philip, and some people say that it is gambling. However, Taiwanese people always seem to pursue the spirit of "love to fight to win". Fan Bangyang, the chairman of Zhen Mingli, said from time to time that as long as he works hard, he will be able to do well.

However, the individual enterprises are always weak, and the upgrading of the overall industry still requires the government's clear industrial support. In recent years, Guangdong Province has successively distributed cakes for municipal construction lighting to the LED industry, which involves a market share of tens of billions. Many LED companies are staring at this piece of cake, because this is the straw that the company has saved before the LED market is ripe. However, there are nearly 300 LED companies in Jiangmen alone, and there are as many as 1,000 in Foshan, Shenzhen. This cake is obviously not enough. Fan Mingyang, chairman of Zhen Mingli, said that indoor lighting is the main market for LED. But at the moment, letting LEDs enter the home, its price is one to two times higher than ordinary lighting, and it is still a threshold. Reducing costs requires technological innovation, while technological innovation requires capital investment, but it has been losing money for years, and this money needs to be cautious.

In recent years, many labor-intensive industries have chosen to flee China, flee the Pearl River Delta, and move to countries such as Vietnam and India where labor costs are cheaper. If the government's support for industrial upgrading is no longer clear, and then no effort, these companies may only choose to flee. We don't want to see that Jiangmen's LED industry is also intensive.

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