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After Hisense’s high-profile launch of ULED TV OLED-driven OLED TVs, Hisense and Skyworth once again accelerated the pace of market deployment and triggered a new battle between the two camps.
Recently, Hisense announced the official launch of ULED ultra-definition Internet TV with the application of the third-generation ULED technology achievements, which triggered the industry's continuous competition in television "picture quality." A time when the world’s television display technology is arguably coming in, and Chinese companies are controlling more of the right to speak.
In the past, the debate over ULED and OLED which is the development direction and trend of the color TV market has intensified. TCL's QD TV has also participated in the competition in the terminal market. Several camp factions have been quietly launched.
Color TV camp genre renewed
OLED fights to fight the blockade
While the Internet TV brands have taken offensive color TV market, the traditional color TV market has not yet stood still, forming alliances with many giants, vowed to defend, and behind this change in the market, between the two camps around the respective OLED and ULED display technology teams. The struggle is becoming more and more pronounced.
The current TV market is setting off a round of genre wars. The TV industry has been arguing over who is the next generation TV technology. OLED TVs are considered as the most powerful contenders for next-generation TVs due to the fact that they have abandoned the backlights, have a fast response time, and are light, thin and energy-saving. Skyworth, Konka and Changhong have joined the OLED camp one after another. At the same time, in the face of the emergence of other display technologies, the OLED camp has accelerated its alliance with the Internet giants.
In recent days, Skyworth, which holds a significant share of the OLED TV market, announced that it has formed an alliance with Warner and Tencent and completed the integration of HDR's entire industrial chain by opening up the content to the terminal display.
Liu Weizhi, president of Skyworth Group's color TV business division, said that the sales target for Skyworth OLED TV in 2016 is 200,000 units. At the same time, Skyworth will also officially launch a virtual reality (VR) strategy.
He told the "Securities Daily" reporter: "In the next 3-5 years, Skyworth will introduce strategic partners at the right time and start a new round of overseas mergers and acquisitions."
At the same time, Skyworth introduced an independently developed VR wearable device. Skyworth said that the VR version launched this time is the first full-platform system to fully open up the large-screen OTT system and VR system, enabling the integration and operation of content and background integration.
People in the industry believe that although OLED has a high requirement for the integration of technical thresholds and upstream and downstream industrial chains, and the yield rate needs to be improved, with the improvement of technology and production capacity, OLED TVs will probably burst out in 2016. At present, most manufacturers join the OLED camp, making the OLED market more competitive.
However, it is worth noting that at present, there are two large color TV companies in the country that do not have the “station team†OLED alliance. One is Hisense who insists on using its own ULED display technology, and the other is TCL using its own quantum dot technology.
ULED wants to counterattack
Manufacturers grab the right to speak
When Hisense launched ULED, it called OLED and sparked a heated debate in the industry. In recent days, Hisense has speeded up this layout, which has further highlighted the contradictions between the two camps.
In fact, Hisense's ULED road is not easy. In the TV industry in the field of OLED TV layout, Hisense ULED TV turned out to be widely criticized in the industry. Since March 2014, Hisense has launched ULED TVs focused on picture quality, the industry has continued to question ULED TVs.
Liu Hongxin, president of Hisense, said that the focus of competition in the global color TV market is still "quality." Previously, Hisense’s first-generation ULED products have achieved breakthroughs in the level of display of LED LCD TVs through innovations such as dynamic backlight control technology, and also triggered the 2015 China, South Korea and Japan color TV brands to innovate around liquid crystal display technology. SUHD, QLED A number of products focused on quality emerged. Chinese enterprises have finally begun to “lead†the world in display technology innovation, and have triggered virtuous chain competition around the quality of television.
Hisense insiders said that currently Hisense is rapidly expanding its ULED alliance and has obtained three major 4K international standard certifications from the Consumer Electronics Association of the United States, Digital Europe Europe, UHD Alliance, and ULED television orders from 67 countries worldwide.
It is understood that Hisense's UHD ultra-definition Internet TV, the application of the third-generation ULED technology, for the first time to achieve the 8K display, and again in the integrated display effect beyond OLED, to achieve a higher level of quality in the industry. At the same time, the new products it introduces will cover 13 models such as the MU9800 series, and the four series of ULED super quality TVs will be available in 67 countries around the world.
According to industry insiders: “At present, there are several major factions that divide the market by display technology. OLED TVs have become mainstream products for TV manufacturers, and the industry chain is currently monopolized by a few companies. Companies need to grab the right to speak in the future market competition. It is still expanding, but the technology is getting more mature."
In the television content, Hisense also introduced many collaborators. 2016 is the year of sports. It is understood that Hisense ULED ultra-definition Internet TV has done a full preparation for content and manipulation. In terms of manipulation, users will enjoy the video second-second play and 0.1 second Internet TV experience.