Apple's 2018 R&D costs up to $14 billion, an unprecedented growth rate
Apple's R&D spending in 2018 is expected to reach a staggering $14 billion, marking nearly a twofold increase over the past four years. This represents the highest percentage of revenue allocated to research and development in 14 years, signaling Apple’s growing ambition to innovate and expand its product ecosystem. After a period of relative stability, Apple’s R&D investment surged dramatically, with the second quarter of 2018 set to see the largest quarterly increase in its history. The company is investing heavily in new technologies, which has sparked speculation about whether Apple is shifting its strategic focus or simply accelerating its long-term vision.
The growth in R&D spending is not just a recent phenomenon—it reflects a long-term trend. Since 1998, Apple’s R&D expenditure has grown at a compound annual growth rate (CAGR) of 32%, and the $14 billion spent in fiscal year 2018 alone surpasses the total R&D investment from 1998 to 2011. This rapid expansion shows that Apple is not just improving existing products but also exploring entirely new frontiers. The data from quarterly reports further highlights this trend, as R&D costs have consistently risen since the second quarter of 2017, with a projected 25% year-over-year increase in Q2 2018.
Several factors are driving this surge in R&D spending. First, Apple is expanding its product portfolio, requiring more investment in both hardware and software. Second, the company is focused on internal technological development, aiming to control key components such as chips and sensors. Third, Apple is investing heavily in new products, like smart glasses and content distribution platforms, which may not yet have clear commercial viability but represent long-term opportunities.
One of the most notable projects behind this increase is Project Titan, Apple’s autonomous vehicle initiative. While it may not be directly visible to consumers, the work involved in developing self-driving technology requires significant resources. Additionally, Apple’s push into video streaming and content creation—such as its $1 billion investment in original programming—has also contributed to rising R&D expenses.
Apple’s leadership appears to be embracing a more experimental approach, even as the company remains highly selective in its product launches. While some projects may fail, the company continues to invest in ideas that could shape the future of technology. This strategy aligns with Apple’s broader goal of maintaining relevance by entering new industries and controlling the core technologies that power its devices.
In summary, Apple’s increased R&D spending reflects a combination of ambition, competition, and a desire to innovate beyond traditional boundaries. As the company moves forward, it will continue to invest in areas that support its long-term vision, ensuring that it remains at the forefront of technological advancement.
USB 2.0 Hub
Another version of USB HUB.When comparing 2.0 and 3.0 there are a few major differences. First the transfer rates: USB 2.0 offers transfer rates of 480 Mbps and USB 3.0 offers transfer rates of 4.8 Gbps - that's 10 times faster. Note that the transfer speeds also depend on the device in use in addition to the bus type and USB ports and cables.
USB 2.0 Hub,Macbook Usb Hub,Macbook Pro Hub,Hub for Laptop
Pogo Technology International Ltd , https://www.wisesir.net