08 Guangzhou International Lighting Exhibition exclusive interview: Guan Xudong (Figure)


Guan Xudong, General Manager of AD Lighting

Aladdin lighting network reporter auspicious interview with AD lighting general manager Guan Xudong.

During the 2008 Guangzhou International Lighting Exhibition, from June 8th to 11th, experts from the lighting industry gathered together. Aladdin Lighting Network interviewed Guan Xudong, general manager of AD Lighting, to reproduce the dialogue scene for everyone.

Aladdin lighting network reporter auspicious: Guangzhou International Lighting Exhibition AD lighting is participating every year?

Guan Xudong, General Manager of AD Lighting: Yes, we have participated since the opening of the Guangzhou International Lighting Exhibition. Up to now, the Guangzhou International Lighting Exhibition has been in operation for 13 years, and we have participated in the 13th. No one has fallen.

Auspicious: What are the experiences and feelings of AD during the 13 years of exhibition?

Guan Xudong: The overall feeling of the lighting industry is changing very fast, which has a clear experience at the Guangzhou International Lighting Exhibition. In the context of China, lighting companies are changing very fast. Of course, if there is no change every year, it will be eliminated by the industry.






Auspicious: What are the main products of AD at this exhibition?

Guan Xudong: We mainly do architectural lighting. At this year's show, we have considered more energy-saving aspects. Among them, LED products are our main goal. In the products we show below, the use of control systems to achieve dynamic changes in LEDs is a representative product on the booth. AD wants the visitors to feel the characteristics of our products on the booth.

LED has developed rapidly in recent years and has attracted much attention as a new type of light source in the world. At present, LED technology needs to be improved in many aspects. AD lighting has long been involved in the application of LEDs, and it can be said that it is still in the international pace.

Auspicious: Does AD Lighting set up a factory visit?

Guan Xudong: Yes, all activities of AD Lighting during the exhibition are all around the customers, and we strive to let our customers know about our corporate positioning, products and culture. We formed a special team to lead these people to visit our factory in the AD factory area, and there are AD products in the main commercial areas, roads and buildings in Guangzhou. It can be said that customers have seen the effects of AD lighting products along the road, the banks of the Pearl River and the pavilions. This is the best live show. In addition, the style and personality of AD products are more prominent, and people who understand AD can quickly recognize its style.

AD lighting set the second floor of the booth, and the changing lights and rich coffee fragrance were impressive.

The booth of AD lighting is quite distinctive.






Guan Xudong, general manager of AD Lighting, accepted an auspicious interview with Aladdin Lighting Network.

Auspicious: Does AD have a signing goal at the 2008 Guangzhou International Lighting Exhibition?

Guan Xudong: It can be said that the main purpose of AD to participate in the exhibition is not to sign the bill. Our main purpose is to contact the customer: many familiar customers can meet again here; at the same time, we also know many new customers. It can be said that the exhibition brings us many customers, but generally it will bring the actual signing in the process of continuous understanding and communication after the exhibition. The exhibition is mainly a process of understanding and making friends.

The next few people are old customers from AD in Italy, and we also know through the Guangzhou International Lighting Exhibition.

Auspicious: Are AD lighting products widely used in the international market?

Guan Xudong: AD is produced and promoted by independent brands in the Asia-Pacific region and China, and is mainly promoted by OEMs in foreign countries. Through the form of OEM, AD draws on many excellent experiences and skills, which are very helpful for our domestic product production and R&D.

Auspicious: AD Lighting won the second prize of the 2008 China Lighting Electrical Products Competition outdoor lighting. In the case of the first prize vacancy, this award is also very weighty, talk about your feelings?

Guan Xudong: The product competition is a very good event. I feel that China Lighting Association and Guangya held this event to bring some new information to the industry. Chinese companies should independently innovate and focus on R&D, and get rid of the image of Chinese companies from counterfeiting and counterfeiting, and bring Chinese manufacturing to China. Creation, this is good for every business. The lighting electrical products competition can be said to be a leading company in this industry with a large scale to play a leading role.

The award of AD this time is also an affirmation for us, so that we can continue to work harder with more confidence.

Auspicious: The 2008 China Lighting Appliance Competition has a booth in Hall 1.1. You are welcome to visit or AD staff.

Guan Xudong: Ok, thank you, I will definitely go.

Auspicious: AD has become a commercial lighting product for the Olympics. Is there any help for this year's promotion at the exhibition?

Guan Xudong: 2008 is the Olympic year and the Chinese year. AD participates in the Olympic project. On the one hand, it confirms its own strength. On the other hand, it also enables customers to put forward higher requirements for our products. Therefore, AD should also improve its own level.

Auspicious: Thank you, Mr. Guan, for accepting the visit of Aladdin Lighting Network during his busy schedule. Thank you.



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