Yu Baoer is one of the most reputable names in the field of Chinese lighting dealers. 13 years ago, Yu Baoer was involved in the lighting industry alone; 13 years later, Huace Lighting, founded by him, became the leader of the national lighting industry. At 44, he now has three lighting companies, owns more than 300 stores, distributors and franchisees, more than 120 employees, and served as the president of Zhejiang Huameng Lighting Association; he obtained the EMBA business management of Zhejiang University. Master, and has won the "China's lighting industry's first top ten marketers", "China's outstanding lighting distributors", "Zhejiang lighting famous stores" and other honors. Now, he will subvert the traditional lighting lighting sales model with a new look.
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From company white collar to businessman
In the mid-eighties, Yu Baoer had the same solid and decent job as most urban people, and served as manager of Hangzhou Guangyu Real Estate Company. In order to enable him to learn more management experience, in 1990 he moved to the Southwest Decorative Materials Supermarket, and with his own performance and management skills, he was quickly promoted to Deputy General Manager. In 1993, Yu Baoer began to change his mind again, but this choice was a decision that was difficult for family and friends to understand. He resolutely retired from the position of a general manager and became a small businessman. He is thus connected to the lighting industry.
Recalling that year, Yu Baoer still had some excitement: "13 years ago, the Southwest Decorative Materials Supermarket was under my operation, and the annual sales performance has exceeded 300 million. According to reason, the position and treatment are very enviable. However, A restless heart motivated me to constantly surpass myself. At the time, my idea was that in the state-owned units, even if the general manager was done, there was no way to achieve ideological transcendence. There is a saying: 'How far is the thought, How far can you go? Only if you have the idea of ​​dare to innovate, can you create a career that truly belongs to you. Only by having the ability to innovate can you continue to achieve self-transcendence. At that time, I saw that the entire building materials field and even the lighting industry are in the process of being In the burgeoning stage, the market environment is good, showing a very promising development prospect. In addition, Zhejiang's economy is also taking off. The space in the whole market is very large. Urban construction and building lighting are coming on the scene. It makes sense."
From multi-brand to single brand
It is Yu Baoer’s forward-looking vision, hard-working spirit and dedication to entrepreneurship, and the previous work experience laid the foundation for his entrepreneurship. In 1993, Yu Baoer’s wish to start an independent portal in the Hangzhou lighting market seemed to begin. It is destined that he will use lighting as his lifelong struggle. Everyone's early stage of business is difficult, and Yu Baoer is no exception. It has become commonplace to get up early and start to wear all kinds of lighting. After seven years of hard work, it has become famous in the local market.
Only with a keen market insight can we keep pace with the times. Yu Baoer is such a light seller who has insight into business opportunities. In 1999, as Hangzhou real estate began to heat up significantly, the wholesale of lighting market was declining. He started a new development plan, converted multi-brand operation into a single-brand operation, and positioned it as a project. Can be achieved. In the same year, he did not hesitate to cooperate with NVC. In 2003, he established an engineering company. Yu Baoer said that this model is very feasible for manufacturers and merchants to be stronger and stronger, which will be more conducive to logistics distribution, customer service, market supervision, market development, which is a win-win model. Today, we can see that NVC has grown stronger and Huashi has also risen. Vendors, only in the development of "harmony", can continue to carry out in-depth cooperation of close friendship, mutual assistance and mutual benefit. It is worth mentioning that in the spring of 2004, Yu Baoer’s 10 million yuan in the newspaper bought out the article on the distribution rights of NVC in Hangzhou, which made him once the focus of attention of many people in the industry. Some people say that he is hyping, but it is not, now Looking back, this is not an exaggeration.
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